Bombas

Highlights

• Bombas is a very popular and crowd-pleasing sock company. It was founded by David Heath and Randy Goldberg. The pair had a social mission when they decided to embark on Bombas. They realized that homeless shelters were struggling to provide sanitary, durable socks. Heath and Goldberg began to research the market and found there was an opportunity to supply an in-between sock product. Something that wasn’t cheaply made or high-end and expensive, but a middle ground product. In 2013, Bombas was born. It took two years of development and research, and an appearance on ABC’s Shark Tank to put their socks on the market.
• The sock styles provided by Bombas are innovative and different from everyday socks. Their designs include blister tabs. This is a genius modification to socks. Blister tabs are a tiny ankle cushion that sits where your shoe hits your leg to prevent blisters or chafing. They also have calf socks with “stay-up technology” and no show socks. These products utilize a mixture of heel grips and contoured seaming to stay and place and not cause a fuss. The fabric and composition of the socks are made to mirror the structure of a strong honeycomb across the midfoot. This design choice makes the socks more durable and long-lasting. Materials are at the forefront of their company’s mind. They use moisture-wicking and temperature-regulating merino wool in their products.
• From the get-go, Bombas was conscious of the need to supply homeless shelters with more long-lasting socks. Here is where that comes into play. For every pair of socks purchased by a customer, Bombas donates another pair to someone in need. The company has donated over 42.8 million pairs of socks. All of their socks are engineered to be affordable, long-lasting, and comfortable. Goldberg, one of the founders of Bombas, commented on this initiative. He stated, "We put as much thought and care into the production of the donation sock as [the originals]. In working with giving partners to engineer a sock that would specifically meet the needs of the homeless, we designed the sock to be darker to avoid less visible wear and tear, added an antimicrobial treatment to prevent the growth of odor and fungus since these socks are not washed as frequently, and added reinforced seams for great durability, ensuring a longer lifespan."
• The brand argues that although their prices may be more expensive than a pack you can pick up at Walmart or Target, Bombas socks will last you longer. Their ankle socks start at $12 and worth every penny. There is also the added bonus of knowing that when you buy a pair of Bombas socks, you benefit another living, breathing person in need.

Bombas has expanded its product line over the years to include clothes like sweatpants and shirts, but socks remain the heart and soul of the brand. Their lowest priced socks are $12. Some of their bundle sock offers can be as expensive as $162.

Compared to sock brand competitor, Vim & Vigr, Bombas are the more expensive item. When analyzing the compression sock prices between the two brands, Vim & Vigr prices range from $36-$34. Bombas compression socks vary from $18-$108. Bombas’ most expensive socks are a bundle of six which might explain this wide gap between the two price ranges. Another competitor, Comrad Socks, offers socks anywhere between $16 and $118. Comrad Socks and Bombas fall in line with each other in terms of pricing.

IDEAL CUSTOMER

Bombas has an extensive target market. Their products suit all ages and personality types. An ideal customer is someone who looks for comfort in their socks and is willing to spend a little more for durability and comfort.

How long does the product last?

Bombas socks claim to last longer than the average sock. That’s why they appeal to homeless people and people in need. Their socks probably last from six months to a year. BUT that is extended through their happiness team. Bombas guarantees that if you lose one of your socks in the was within a year of purchasing, they will send you another pair for free.

Coupon/sales

Bombas offers the following Bombas coupon and discount codes; 25% off any order and free shipping for new customers, 25% off any orders from recurring customers, free shipping for recurring members on purchases over $30, 30% off orders when using code COMFORT20 and 20% off orders when using code TRYBOMBAS.

GOOD FOR GIFTING?

Bombas socks are a GREAT gift! If you’re anything like me, I lose socks all the time and could always have more. Their products suit almost everybody.

CUSTOMER SERVICE

According to Trustpilot.com a customer-reviewed Bombas’ customer service with high marks. The customer commented, “I recently needed to make an exchange for a pair of ski socks I bought for my husband. The color wasn’t what I expected it to be. The customer service agent I dealt with was patient and easily created an exchange for me. She told me to pass along the pair of socks that I don’t want to family, friends, or donate them to a local cause. I really appreciated the generosity and will definitely be making another purchase with Bombas soon.” It is that kind of customer service that makes a brand stand out.

Packaging

Bombas ships its products in packaging that is fun to look at. They send products in cardboard with interesting patterns and also use plastic slips that display the Bombas bee symbol on the front. There is variety within their packaging.

shipping

Shipping for Bombas can happen within the US and internationally. Options vary depending on location and speed of delivery. Free shipping is offered on orders of $50 or more. This value must be met even after validating any coupons or discounts. Standard shipping is 4-7 business days. It costs $3.95 on purchases that do not meet the $50 minimum. Priority shipping is available for all purchase orders at a flat rate of $8. It takes 3-5 business days, FedEx two day shipping is also an option for a flat rate of $25. This method takes two days for delivery. Overnight shipping is offered. Prices vary depending on location and are subject to change.