Our Choice
Paskho
Overview
Paskho's commitment to sustainability is one of the highlights of this brand. They have numerous pages on their website detailing their story and reasoning behind the sustainable brand, as well as their charity work. Paskho donates 1% of its revenue toward organizations that protect the environment. They also commit to using eco-friendly and reclaimed fabric for their jackets, as well as offsetting their carbon impact with every shipment made. Does each product page detail the individual item? sustainability. Paskho has even moved their manufacturing from Asia to underserved USA communities in order to increase sustainability and support local communities
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Paskho's commitment to sustainability is one of the highlights of this brand. They have numerous pages on their website detailing their story and reasoning behind the sustainable brand, as well as their charity work. Paskho donates 1% of its revenue toward organizations that protect the environment. They also commit to using eco-friendly and reclaimed fabric for their jackets, as well as offsetting their carbon impact with every shipment made. Does each product page detail the individual item? sustainability. Paskho has even moved their manufacturing from Asia to underserved USA communities in order to increase sustainability and support local communities
Paskho's free home try-on service is another unique aspect of the brand. Customers can choose up to three items to have shipped to them for free, then they have five days to try on the items and decide which they want to keep. If they decide to keep them, they are charged for the items. If not, they are able to return items they do not wish to keep free of charge. This will make customers more willing to try out these higher-priced luxury items, as they are risk free, and they do not need to make a large purchase on something that may not be the right fit for them.
Paskho offers many opportunities for their customers to save on their jackets. Customers can receie 10% off by signing up for emails, and Paskho also offers a rewards program so that their customers can continue to save. The more a customer spends, the more they can save, with the highest tier receiving a $75 credit and many bonus points. However, there are more ways for customers to save money. By referring a friend, both the customer and the referall receive a $20 coupon. Customers can also receive points toward redeemable coupons for posting on social media, following the brand on Instagram, and more.
Each product page details the fabric, size and fit, and sustainability details of the jackets. This way, the customer can anticipate their sizing and warmth needs before purchasing or beginning an at-home try on order. Each page provides details photos of the garments both on and off the models, as well as notes from the CEO on each garment. This attention to detail on each piece shows the customer the work and thought put into each jacket, and elevates the brand.
Pros & Cons
Pros:
One of Paskho's major pros is their commitment to sustainability, which is rarely seen amongst its competitors. Paskho is completely transparent about its materials, shipping, charity, and manufacturing, which makes customers feel good about the purchases they are making. Paskho is aware of the impact manufacturing has on the environment, so the USA based manufacturing and reclaimed/eco-friendly fabrics, plus their carbon offset are a definite pro.
Paskho offers several different options to save on their products and ensure customers are making a purchase they will be happy with. It isn't cheap to produce sustainable clothing, but Paskho offers a flexible return police and a free at-home try-on service. This way, customers ensure they get the best fit. They also offer a robust rewards program that can help to return customers save on future purchases, and the ability to use Afterpay to split larger purchases into interest-free installments.
Each product page includes detailed photos and a size guide for each jacket, as well as a details and care section that specifies the materials, and even the size of the pockets. Since they do not have any physical locations, knowing these details will help customers decide on the jacket that best suits their climate and storage needs. Additionally, each product page tells the customer if the items run small, true to size, or large so they can best decide on the size that works for them.
Paskho has a detailed frequently asked questions page that answers many specific questions not only about shipping and general inquiries, but goes into detail on their sustainability, fabrics, manufacturing, care, and COVID precautions. Most customers will be able to find anything they need on the FAQ page, but for customers with additional questions, there is a help submission form built into every page on the website.
Cons:
Paskho offers extremely limited styles and colors for their jackets for both men and women. Nearly all of the options for men are only offered in black, and the women? options are also offered in limited colors and styles. While this is to be expected with a smaller company committed to using sustainable fabrics, a wider color and style range may bring customers back for multiple purchases. As it stands, they are fairly limited in the jackets they are able to purchase.
Paskho does not offer tall, petite, or plus sizes in their range. The smallest size offered is an extra small, and the largest is a double extra-large, only offered in certain styles. Paskho states that many of their items are easily hemmed or altered, however, tailors will not be able to make items longer or larger for tall or plus-sized individuals. Paskho requests customers who require tall, petite, and plus sizes to send customer service an email, and they will save the request and notify customers if they begin carrying those sizes. However, for customers looking to make a purchase, sending an email does not lead to a direct solution.
Paskho offers very limited customer service options. They only offer customer support via email or Facebook, so if a customer is looking for real-time support, it is unavailable. Paskho asserts that this is because they believe phone support is inefficient, and they like to have a record of customer interactions. However, if they implemented a chat function on their website, Paskho and its customers could both benefit. Customers would get the real-time support they desire while Paskho could still keep a text-based record of service.
Paskho prides itself on sustainability, but a limited range of their items are sold on Amazon. Many consumers who shop at retailers specifically for sustainable practices may be disappointed to know that Paskho is selling through a retailer that is notorious for excess packaging and waste. While this may be a convenience to customers solely shopping at Paskho for their styles, another customer may be disappointed to discover this eco-friendly shop selling on a not-so-sustainable site.
Kuhl
Overview
Kuhl offers the widest variety of jackets for both men and women out of any of its competitors, with a wide variety of outdoor options for any gender. Their product range contains numerous styles for men and women, ranging from lighter zip-up athletic jackets and hoodies, to waterproof warmer shell jackets, to their thickest, warmest down parkas. Any outdoor aficionado, male or female, is certain to find a jacket that fits their needs for any climate at Kuhl. They offer 45 jackets for women and 53 for men ranging in standard sizes from extra small to double extra large for both women and men; certain men? jackets are also stocked in a triple extra large, ensuring most customers will be able to find the size they need.
Price
$99-$499
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Kuhl offers the widest variety of jackets for both men and women out of any of its competitors, with a wide variety of outdoor options for any gender. Their product range contains numerous styles for men and women, ranging from lighter zip-up athletic jackets and hoodies, to waterproof warmer shell jackets, to their thickest, warmest down parkas. Any outdoor aficionado, male or female, is certain to find a jacket that fits their needs for any climate at Kuhl. They offer 45 jackets for women and 53 for men ranging in standard sizes from extra small to double extra large for both women and men; certain men? jackets are also stocked in a triple extra large, ensuring most customers will be able to find the size they need.
Kuhl offers an excellent warranty and repair program for their items, even those sold through third-party retailers. If a received product is damaged or defective, Kuhl will repair or replace it. Kuhl also commits to repairing their products—while damage due to normal wear and tear is not covered, they still assert their repair team will work to extend the life of purchased products. They do not claim to make items like new again, but will so everything they can to keep products in good shape for their customers. This is quite a standout among competitors, who often only work with defective products.
Kuhl offers numerous flexible options when it comes to shopping for their jackets. They offer free standard delivery to the continental United States on orders over $99 – which is the price of their least expensive jackets. Additionally, Kuhl items can be returned within 45 days for a full refund, with extended return windows through the holidays. Kuhl also sells through authorized retailers in-store and online. When shopping at these retailers, the customer does not forfeit the right to a warranty or repairs directly from Kuhl. With many options to shop, customers are able to purchase jackets in the way that makes the most sense for them.
Kuhl provides a plethora of different options for customer service. Whether customers prefer to speak live with an agent via chat or phone, or prefer asynchronous communication via email or by mail, those are all options with Kuhl. Their website also offers an extended FAQ page with details answers to common questions, and each item page provides a size guide and measurement instruction to ensure customers get the perfect fit.
Pros & Cons
Pros:
Kuhl offers nearly equal selections of jackets for both men and women. Many other online retailers specialize in only one gender, but both men and women will be able to find a Kuhl jacket that suits their needs. Both ranges stock jackets perfect for any climate or outdoor need, and many of the jackets have comparable styles for the opposite gender. This is a major pro, as both men and women will be able to find jackets from Kuhl. They even offer a limited range of children? clothing, including a few jackets.
Kuhl prides themselves on being an ethical company. Their website states that they are independent and privately owned. They have no shareholders, and Kuhl states that this means they only answer to the customer. Kuhl asserts that they pay their employees a living wage and have paid their employees health insurance premiums for almost twenty years. They also provide free lunch to their staff daily. Kuhl clearly aims to treat both their employees and their customers well.
Kuhl? warranty and repair policy is a major pro. Since their jackets tend toward a higher price point, it is important for the brand to stand by these high-quality products. They guarantee products to be free of defects in both materials and workmanship, and will repair or replace any defective products. They will even repair damaged products that are not due to factory defect to the best of their abilities. Kuhl wants their products to last a long time, and has a repair team standing by to extend the longevity of their products. For the rugged outdoorsperson who may put more wear and tear on their jackets than the standard consumer, this is a standout.
Kuhl has many options for contacting their customer service department so customers can choose their preferred method of communication. They offer phone support daily, as well as chat and email support. Customers can even choose to send mail to the corporate headquarters if they choose. This makes it easy to contact the support team about any needs, and fast.
Cons:
Kuhl does not offer sales, discounts, or promotions on items sold directly through their website. The only promotion available is free shipping on purchases over $99, which is their standard offer. In order to use promotion codes or find discounts on their items, customers must shop at other retailers that stock Kuhl products. While they do advertise a list of authorized retailers on their website, there are no guarantees that these third-party distributors will stock the items customers are looking for. This could be frustrating for customers looking to save money or who are making larger purchases and feel they should be able to receive a discount.
Kuhl does not process exchanges. Especially during the holiday season, this can be extremely frustrating for customers. If a customer ordered a jacket in the wrong size or color and simply wants to exchange it for a different one, they must process a complete return and place a new order. This makes it more likely that the customer will place a return without exchanging it for anything, instead opting to shop elsewhere. The ability to make exchanges is vital for an online-only retailer since customers cannot try on the items.
While Kuhl states that they commit to being good to the planet and those on it, the actions they take to be an eco-friendly and sustainable company are not listed anywhere on Kuhl? website. They also state that many of their authorized dealers ask them to follow a set of corporate and environmental responsibilities, however, they never state what these responsibilities are nor do they say if they are following them. For the outdoors people likely to shop at Kuhl, they care both about the planet, and about transparency. Kuhl passes itself off as an eco-friendly company, but the lack of transparency about their actions toward sustainability could make customers wary of their true intentions.
Kuhl does not offer any extended size ranges for their jackets. The largest sizes offered for men? jackets are a limited range (five jackets out of a selection of over fifty) of triple extra larges, and for women, three jackets stocked in a double extra large. Their smallest sizes for each gender are extra smalls. They do not offer any tall or petite sizing, nor big and tall sizing for men. Outdoorspeople come in all shapes and sizes, and Kuhl only stocking majority standard sizing with very few options for people who border on plus-sized may be disappointing for some customers.
Baubax (bankrupt)
Overview
Baubax travel jackets come with a variety of special features, making them ideal for traveling in comfort and style. Some of these features include a built-in eye mask, an inflatable head and foot rest, hand warming pockets, and more. The inflatable headrests are made with proprietary valve technology, and inflate and deflate within two seconds. According to their website, each style of jacket comes with at least 15 special features. These features ensure that travelers will be prepared for any situation.
Price
$149 - $198
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Baubax travel jackets come with a variety of special features, making them ideal for traveling in comfort and style. Some of these features include a built-in eye mask, an inflatable head and foot rest, hand warming pockets, and more. The inflatable headrests are made with proprietary valve technology, and inflate and deflate within two seconds. According to their website, each style of jacket comes with at least 15 special features. These features ensure that travelers will be prepared for any situation.
Baubax jackets are insulated enough to keep you warm, yet also lightweight and breathable enough to move around comfortably. The outer lining is water resistant and the inner lining is 100% polyester. The hackett weighs 2.20 lbs, the perfect medium between warmth and breathability.
Baubax jackets come with a variety of inner and outer pockets designed to hold any items a traveler may need to keep on hand. Some of these specially designed pockets include a passport pocket, an iPad pocket, a phone pocket, a sunglasses pocket, a notebook pocket, a pen pocket, and more. This is ideal for single bag travel, as users can keep their belongings right inside their jacket, and not worry about weighing down or cluttering their bag. The pockets also ensure optimal organization, and wearers will always know exactly where their items are stored for quick and easy access.
Baubax jackets are fashionable in addition to functional and come in a variety of styles and colors. Some of the styles Baubax makes include sweatshirts, bombers, and windbreakers, in both men's and women's varieties. This ensures that Baubax customers always have the perfect jacket for any situation or event, without sacrificing function or convenience.
Pros & Cons
Pros:
Baubax jackets are middle of the road, and reasonably priced. Their products have a price range of $149-$198, pretty reasonable for the quality of the jacket. None of the products they offer are extreme splurges, and would fit into the budget of most people looking for a travel jacket. None of their products are extremely pricey or over-the-top, meaning they are perfect for the average consumer.
Since Baubax jackets come with a wide variety of special features, it's almost like purchasing many items for the price of one, giving the customer a bang for their buck. Some of the features included in their bomber style jacket include an eye mask, a head-rest, and a foot rest, all of which would be expensive and cumbersome to purchase in an airport or at a road stop while traveling. Customers are able to travel with a wide variety of items easily, saving money and valuable space in their luggage.
Baubax jackets are extremely convenient, as they come with a variety of specially designed pockets, ideal for storage and organization while on the go. Baubax travel jackets are designed for just that: travel. And when traveling, storage space is extremely valuable, and it's vital to keep organized. Baubax jackets come with a variety of different sized pockets suitable for electronics, accessories, and identification like passports, so travelers can easily stay organized and save space in their luggage.
Baubax jackets are suitable for a huge variety of weather conditions. The outer lining is water-resistant, helping keep users dry while traveling in the rain or snow. It's also warm without being too heavy and is designed for wear in temperatures from 42-72 degrees F. The jacket also comes with a detachable hood and gloves, making it ideal for weather flexibility.
Cons:
Baubax offers a fairly limited pricing range, and because of this, customers looking for a very cheap, or high-end luxury jacket option may be disappointed. Baubax offers only four different jacket styles for men and women, which is a lot less than some other brands, so there is obviously not as much variability in the pricing as some customers might expect.
The outer lining of Baubax jackets is water-resistant, but not completely water-proof, as the jacket is not designed to be used in extremely heavy rain or snow. According to a review posted on One Bag Travels, once the outer lining of the jacket has been soaked, it will lose all of its water-resistant properties.·The Baubax jacket will keep wearers dry in light rain or snow showers, but customers wanting complete weather proofing will probably be dissatisfied.
Some customers have noticed slight flaws with the jacket? construction and stitching. In a review posted on One Bag Travels, the reviewer noted some flaws with the interior stitching, noting none of the stitching on my jacket has come apart, so it doesn't seem to affect the construction. It does however, make the construction of the travel jacket seem rushed.·Users have also noticed inconsistencies with sizing, claiming the sizing runs small in certain styles. Baubax does not provide a sizing guide on their website, which may contribute to this issue.
At the time of writing, Baubax has extremely limited availability, and almost every jacket is sold out in every size and color. The men and women's bombers are completely out of stock, with the exception of the women? bomber in blue, which is available in an XXL. The women's sweatshirts are also completely sold out. The other styles and varieties have some sizing and color options but many are out of stock.
Huckberry
Overview
Huckberry has curated a diverse range of products to suit any need, no matter the weather. Their product range contains a plethora of different men? styles, ranging from vests, lightweight, trucker, shirt, and denim jackets for more moderate temperatures to quilted, insulated, down, and winter jackets built for specific outdoor needs. Within each category, there are a range of styles at different price points for customers to choose from. Additionally, they do stock a limited range of women? styles including denim, puffers, and peacoats. Huckberry currently stocks over 250 different styles of jacket ranging in size from extra small to double extra large, ensuring a wide range of options for the consumer no matter his budget or needs.
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Huckberry has curated a diverse range of products to suit any need, no matter the weather. Their product range contains a plethora of different men? styles, ranging from vests, lightweight, trucker, shirt, and denim jackets for more moderate temperatures to quilted, insulated, down, and winter jackets built for specific outdoor needs. Within each category, there are a range of styles at different price points for customers to choose from. Additionally, they do stock a limited range of women? styles including denim, puffers, and peacoats. Huckberry currently stocks over 250 different styles of jacket ranging in size from extra small to double extra large, ensuring a wide range of options for the consumer no matter his budget or needs.
Huckberry? website makes it easy for customers to find exactly the kind of jacket they are looking for. The jackets section is split up into several sections ·trucker, lightweight, quilted, shirt jackets, chore coats, field jackets, insulated, winter, denim, fleece, leather, and vests. Additionally, their online filters allow the customer to filter by size, price, and sale so they can hone their shopping experience. They offer over 250 jacket styles, so the advanced search and filtering options make it easy to whittle down options.
Huckberry offers flexibility when it comes to shopping for jackets online during the holiday season. Currently, they offer free shipping on orders over $150 in the United States, and free international shipping on orders over $300. These orders are guaranteed to arrive by Christmas. Considering their price range for jackets, this may only require the customer to purchase one item before they qualify for free shipping. Post-Christmas, Huckberry will return to offering free shipping on orders $98 and up. For shoppers not looking for holiday gifts, Huckberry is offering a $10 promotion code to be used toward a future purchase when shoppers choose Economy shipping; these orders will ship in the days following Christmas. Also for the holiday season, they are offering free extended returns on purchases made through the end of the year. Finally, Huckberry prides themselves on offering the best price on their jackets ·if the customer finds a lower price within seven days of ordering, Huckberry will refund them the difference.
Huckberry? website offers built-in customer support via chat, as well as an extensive size guide and help section. Each individual jacket has its own sizing guide for advice on what size the customer should purchase, as Huckberry stocks many different brands. Additionally, they have a detailed help article that details how customers should measure themselves for sizing to ensure they purchase the size jacket that fits best.
Pros & Cons
Pros:
One of Huckberry? major pros is its consolidation of numerous brands into one website. Eveyr brand offered has a similar rugged outdoor feel, but Huckberry compiles them into one easy-to-navigate website. This way, customers can shop for various outdoor brands they like in one place, without having to purchase from many different websites or pay shipping multiple times. Huckberry? curated brands make it stand out as a high quality jacket retailer.
Huckberry offers high quality images of each jacket in every color they are offered in, as well as features, materials, sizing and care used in every garment. Each item page has photos of the jackets from every angle, as well as any unique features, like hidden pockets or unique lining. The item pages detail the brand the jacket is from, and some even offer videos of models putting on and wearing the jackets so the customer can see how the product looks in motion. Each jacket has its own page of detailed customer reviews.
Huckberry? website is very user friendly and easy to use, both via computer and on mobile. It makes it very easy for customers to navigate to their desired jackets and filter by price, size, and type of jacket. Each item page also shows more jackets from the item? brand, as well as other jackets recommended based on style and previous viewing. This makes it easy for the customer to visualize their jacket options.
Huckberry has an excellent customer service page, as well as live support. The website? FAQ page answers many specific questions. Additionally, they offer support ticket submissions as well as live chats with customer support agents.
Cons:
Huckberry offers very few options for women. While they sell over 200 different jacket styles for men, the women? style options are lacking at less than ten. Additionally, the price range is much smaller for women? jackets, with the lowest being priced at $129 and the highest at $225. If customers are shopping for jackets for both men and women, Huckberry? options are severely limited. The disparity between the amount of options for men and the limited options for women may disappoint customers and cause them to take their business elsewhere should they only wish to make one transaction.
Huckberry? size range is extremely limited for plus size, big and tall, or petite individuals. None of their men? jackets are offered in sizes above a double extra large, and less than forty jackets come in that size. Less than twenty men? jackets are offered in an extra small. Additionally, all of the women? jackets only size up to a large or extra large, and some only offer small as the smallest size. This lack of inclusive sizing may cause customers to shop elsewhere out of necessity, even if they enjoy Huckberry? styles.
While the range of different jackets is large, they all fit a similar outdoorsy style. If a customer was looking for a sleek or modern option, they would have to look elsewhere. Everything in Huckberry? range has a rugged, outdoor feel and fits a similar style.
Huckberry does not offer expedited shipping. Their only two options at the present time are Economy shipping, which arrives after Christmas, or Standard shipping which are ?xpected to arrive in time for Christmas.·This is worded in such a way that the arrival in time for the holidays is not guaranteed, and may cause an influx of disappointed or frustrated customers who do not receive their products ordered as gifts in time for the holidays.
Athleta
Overview
The ability to purchase from not only Athleta but also its sister stores all in the same transaction, really makes the brand stand out. Especially during the holidays, consumers are looking to make their online shopping trips as simple as possible. With the ability to shop at Athleta, Gap, Old Navy, Banana Republic, and Hill City all at the same time, customers can save on time and shipping costs. This encourages the customer to browse and make multiple purchases cross-brand for their friends and family, or for themselves! The diverse range of styles between the different sides encourages shopping at all of the different brands.
Price
$80 - $350
Highlight
The ability to purchase from not only Athleta but also its sister stores all in the same transaction, really makes the brand stand out. Especially during the holidays, consumers are looking to make their online shopping trips as simple as possible. With the ability to shop at Athleta, Gap, Old Navy, Banana Republic, and Hill City all at the same time, customers can save on time and shipping costs. This encourages the customer to browse and make multiple purchases cross-brand for their friends and family, or for themselves! The diverse range of styles between the different sides encourages shopping at all of the different brands.
Athleta’s product pages make it easy for the customer to envision themselves wearing the jacket. Their unique “Wear It With” section offers diverse styling options for each item with other products from Athleta. This feature that shows how the jackets can be worn could tip an undecided customer into purchasing the item. Additionally, this section is built in advertising for other items on the website, and makes it easy for customers to navigate to the item pages and add them to the cart.
Athleta offers nearly-unbeatable shipping costs and times on its product range. They provide free 3-5 day shipping on any order over $50, and with the cost range on their website, that would require the customer to purchase only one jacket before reaching the minimum free shipping amount. Their “Give It A Workout Guarantee” allows customers to wear the item during a workout. If it doesn’t meet the customer’s needs, they have 60 days to return it. This is quite a standout policy since most retailers require items to be unwashed and in their original condition for returns or exchanges. Additionally, they offer free returns and exchanges on all items that qualify. They are also currently offering extended holiday returns, with items purchased between November 1st and December 24th eligible for returns by January 18th or 60 days after purchase, whichever is later.
Athleta offers diverse options for contacting customer service. They have a built-in chat support system on their website, as well as toll-free calling options both in and outside of the United States. They even give customers the option to write a letter to corporate if they so desire. Their detailed help articles on the organized FAQ page make it easy for customers to find the answer and help they are looking for.
Pros & Cons
Pros:
Athleta offers extended sizing for petite and tall women in many jacket styles sold on their website. Female customers of all heights will be able to find jackets in the perfect length. Many retailers only offer standard sizing, and especially for outerwear to be used for athletics, correct sleeve and jacket length are important. The petite and tall sections offer a range of styles, from athletic zip-up jackets to heavy-duty parkas and windbreakers.
For each jacket, Athleta shows numerous detailed photographs from every angle on the item’s landing page, as well as close-ups on any special features the jacket offers. The item descriptions offer size guides, as well as detailing the fit, fabric, and care of each item. However, the stand-out section of every page is the “Wear It With” section, which provides styling and outfit suggestions with other Athleta products, easily linked so the customer can add them to their bag. This provides the customer with an easy way to see how the item can be styled – if a shopper is considering what they will wear the jacket with, this section shows the versatility of the item and may encourage more buyers to purchase.
Athleta offers many different shipping options for their jackets, as well as in-store and curbside pickup if the products the customer wishes to purchase are available locally. It is one of the lowest and fastest free shipping options; for purchases over $50 they offer free 3-5 day shipping Additionally, Athleta allows customers to have one shopping bag for both Athleta itself and its sister stores, Gap, Old Navy, and Banana Republic. This means that, particularly during the holiday season, shoppers can get all of their purchases made in one transaction and will only have to pay shipping once. This also entices customers to browse and purchase from the sister stores. Athleta’s flexibility with shipping options as well as the ability to shop at other stores at the same time is a major pro.
Athleta offers a Warmth Guide to go along with their jacket offerings, which is extremely beneficial when shopping online. Since customers cannot try on jackets in store, having a guide that categorizes the jackets as warm, warmer, and warmest can help the customer sift through the different products to find the right jacket for the climate they need it for.
Cons:
Athleta does not offer any men’s options, and only sells women’s jackets. While they do offer a variety of styles and colors for women, if a customer was looking to shop for athletic jackets for both women and men, they would have to look elsewhere. Athleta even offers their Athleta Girl children’s jackets, but they are all tailored to female children and have no options for boys. Although Athleta itself does not sell any menswear or boys’ clothing, the ability to shop at Gap, Banana Republic, and Old Navy in the same shopping cart does offer the customer slightly more flexibility.
Athleta offers limited plus-size options. While they have offerings for petite and tall women, their regular and tall ranges only offer sizes up to an extra-large, and their petite range only goes up to a size large. On the opposite end of the spectrum, while their regular range of jackets comes in sizes as small as a double extra small, the petite range’s smallest size is an extra small, and the tall range’s smallest size is small. This limited the type of body that can shop for jackets at Athleta. For example, if someone is very tall and thin, or if they are shorter and plus-sized, they would not find any jacket options for themselves at Athleta.
Both the price and style ranges are quite small in terms of Athleta jackets. They are an athleticwear brand, so it is expected that many of their jacket offerings will be styled as such. However, some customers may want athleticwear that looks more rugged and less sleek and modern, which Athleta does not provide. Additionally, the price range is very limited. For a thicker jacket that is not an athletic zip-up, customers must spend well above $150, on the low end.
Athleta does not offer international shipping. Since many families will be apart this holiday season, that can mean that many customers will not be able to see family overseas and will have to ship them their gifts. This may come as a disappointment to customers hoping to shop for jackets at Athleta for the holidays and will cause them to have to shop elsewhere. Additionally, if an international customer purchased an item in the United States and needed to exchange it internationally, they would be unable to complete their exchange.