Our Choice
Bonafide
Overview
Bonafide bone broth offers numerous health benefits, and claims to support ?otal-body wellness· including aiding digestion, boosting immunity, and contributing to healthy joints and supple skin. According to their website, their cooking method breaks down bones and joints to ?o release collagen protein, glucosamine, chondroitin, and minerals, creating a nutrient-dense broth that becomes thick and gelatinous when it? cooled.·Bonafide also claims their broth can help improve brain function by supporting gut health, as research has shown strong links between gut health and brain function.
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Bonafide bone broth offers numerous health benefits, and claims to support ?otal-body wellness· including aiding digestion, boosting immunity, and contributing to healthy joints and supple skin. According to their website, their cooking method breaks down bones and joints to ?o release collagen protein, glucosamine, chondroitin, and minerals, creating a nutrient-dense broth that becomes thick and gelatinous when it? cooled.·Bonafide also claims their broth can help improve brain function by supporting gut health, as research has shown strong links between gut health and brain function.
Bonafide broth is sold frozen, and thus does not contain any shelf stabilizers or preservatives. They claim that freezing food locks in flavors and preserves the freshness of nutrients. Bonafide broth is sold in bags, which are quick and easy to thaw in a bowl of warm water before using.
Bonafide bone broth is extremely thick and gelatinous when cool, and liquid when warm. This is because Bonafide wants each batch to contain the maximum amount of collagen, an ingredient that provides skin with structure and strengthens bones. They use collagen-rich chicken feet in many of their products to make the broth gelatinous and filling, and to make sure it provides the maximum health benefits.
Bonafide is a family business, started by mother and nutritionist Sharon Brown who was fed up with treating her son? chronic health conditions with traditional Western medicine. Sharon removed all processed foods from her family? diet, and incorporated bone broth into every meal they ate. As time went on, Brown noticed drastic improvements in her son? health. Brown collaborated with her professional chef husband to manufacture an organic, high-quality, delicious product in an attempt to help other families see the health benefits she witnessed in her own children.
Pros & Cons
Pros:
Bonafide was founded by clinical nutritionist Sharon Brown, ensuring that the product is as nutritious and healthy as possible. Bonafide is manufactured with limited ingredients, is USDA certified organic, and contains zero preservatives or stabilizers. They also use only pasture-raised, grass-fed bones to make their broth. Bonafide vows to only use ingredients that consumers would regularly find in their own kitchens, and their website contains a long list of unhealthy ingredients they refuse to use, including things like citric acid, guar gum, tapioca starch, and xanthan gum.
Bonafide is sold frozen, and in convenient pouches. They are easy to store, and thaw when ready to use by simply running the package under cold water. Freezing the product ensures the freshness and longevity of the nutrients in the product, as well as making it convenient for a quick and easy meal or addition to a recipe.
Bonafide offers a wide variety of flavors and blends that are suited to all tastes and diets. In addition to the classic Beef, Chicken, and Turkey flavors, Bonafide also makes soups with bone broth as the base, in flavors like Broccoli Cheddar, Roasted Tomato Basil, and Butternut Squash. In addition, they also have a line of Keto flavors for those on the Ketogenic diet, or people trying to cut back on carb consumption. The flavors in the Keto line include Classic Butter, Lemon Tumeric and Butter, and Lemon Turmeric and Coconut Oil.
Bonafide bone broth is available at a wide variety of stores, making it accessible and easy to find in the frozen aisle. It is sold at over 4,000 nationwide retailers, including Whole Foods, Sprouts, Natural Grocers, H-E-B, Ralphs, Walmart and more. Since the product doesn? contain preservatives and is sold frozen, it may be more convenient for customers to buy it in-store rather than have it shipped to their homes. This is also useful for users who don? want to pay for shipping costs, as Bonafide only offers free shipping on orders over $150.
Cons:
Since Bonafide broth is extremely rich in collagen, it has a thick, gelatinous consistency, which some consumers may be turned off by, or find difficult to incorporate it into their dishes. Bonafide is also sold frozen to lock in freshness, but some users may prefer a broth already in liquid form for easier access and use.
Bonafide does not offer returns on any of their products due to personal taste, therefore customers are taking a risk purchasing the product if they?e never tried it before. Some people may also consider this a mark of poor customer service. However, Bonafide does offer refunds if the product arrives damaged. Bonafide offers discounts on large bundle orders, but since there is no money-back guarantee if a user is dissatisfied, the large bundles are probably only good for customers who are already fans of the product. Bonafide also does not allow any cancellation once an order has been placed.
At the time of writing, the reviews section on the Bonafide website is not functioning, making it difficult to see what other consumers think of the product. It is unclear whether this is an error within the website, or just due to a lack of customer reviews. This may be a deal-breaker for customers who like to see what other people think of a product before purchasing. It is also difficult to find reviews of the product posted anywhere online.
Bonafide does not offer any vegan or vegetarian options on their website. All of their broth is made with bones, and many include butter or other animal products as well. This inherently leaves out a large sector of the health-conscious market, and may anger customers who don? consume animal products, but still want a bone-broth adjacent product to enjoy.
EPIC
Overview
EPIC models their products based on human evolutionary biology. Throughout history, humans have hunted and gathered food from nature, and had diets rich in meat, fruit, vegetables, nuts, and seeds. EPIC believes the modern diet is too full of processed junk food and sugars. The mission of EPIC is to create products that help humans optimize their healthy lifestyle, and consume a diet closer to what our ancestors ate.
Price
$6.99 - $41.94
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EPIC models their products based on human evolutionary biology. Throughout history, humans have hunted and gathered food from nature, and had diets rich in meat, fruit, vegetables, nuts, and seeds. EPIC believes the modern diet is too full of processed junk food and sugars. The mission of EPIC is to create products that help humans optimize their healthy lifestyle, and consume a diet closer to what our ancestors ate.
All the animals EPIC makes their products from are 100% grass-fed. EPIC believes that all animals should consume the diets they were biologically intended to eat, not just humans. Because of the way they feed their animals, their products are more closely aligned to the meat our ancestors would have eaten, and thus their products are ideal for human's biological make-up. EPIC also believes strongly in animal welfare and sustainable farming, so the choices they make not only affect the taste and quality of their products, but the planet as well.
EPIC is partnered with The Savory Institute, a global movement of regenerative farmers and land managers. Modern factory farming practices have taken a toll on farmlands all around the world, and EPIC and The Savory Institute have committed to global, large-scale grassland restoration efforts in an attempt to combat the damage. They believe that when properly managed, animals can have a positive effect on their environment, and vice versa. By utilizing these practices, farmers are creating healthier lands, which in turn create the best possible habitats for native and migratory animals, hold ground water effectively, build topsoil, and sequester carbon in our atmosphere.
EPIC uses natural and whole foods in their products that not only taste great, but are great for you. EPIC takes advantage of the unique flavors of their animal protein and pairs each flavor with dried fruits, nuts, herbs, and prices to create the best tasting product, instead of adding extra sugar or processed ingredients. For example, their turkey bone broth is paired with cranberry and sage, and their beef bone broth is paired with jalapenos and sea salt. By utilizing natural ingredients and flavors in their products, they not only enhance the taste, but make them healthier as well.
Pros & Cons
Pros:
EPIC claims massive health benefits can be seen by consuming their products. Each jar contains 8-15 grams of protein, which is essential for fueling our bodies·energy and carrying protein throughout our blood, as well as building strong muscles, hair, skin, and nails. Their products are also made from natural, whole, ingredients that are better for human digestion, since they are more closely aligned with the diets of our ancestors, and how humans are supposed to eat based on evolution.
EPIC designs their products around convenience. The founders of EPIC, Taylor Collins and Katie Forrest, noticed that there was a lack of pre-packaged, healthy options that fit into their diets for when they were on the go. And thus, EPIC was born. Their bone broth is sold in portable, ready-to-sip jars, perfect active and busy lifestyles. EPIC also makes a commitment not to sacrifice nutrition or sustainability to make their products convenient. While they are quick and easy to consume, they are still nutritionally optimized, and made from real foods that have been harvested humanely.
EPIC products are not only healthy and convenient, they are also sustainably made. EPIC has partnered with The Savory Institute to promote sustainable and regenerative farming practices all around the world. Using these practices increases the health of both the animals and the land, reduces the impact on the environment and the farmers·carbon footprint. EPIC also believes strongly in animal welfare, and all their animals are grass-fed and humanely raised and harvested. Consumers of EPIC products can feel good about what? in their food, as well as how the food is produced.
EPIC provides tons of information on their website about their production practices, where they source their animals from, and their supply chain. They believe in full transparency with their customers, and by visiting the animals·tab on their website, you can see exactly where each protein comes from. According to their website, they believe that by fostering a safe space for honest dialogue and shared information, we have pushed for more involved, informed, and conscious meat consumption· This is all part of what they call the ?PIC Honesty Pledge· where they promise to be truthful and transparent with their customers, which they hope will improve industry practices as a whole.
Cons:
EPIC foods are heavily based on protein from animal sources, and thus, their products are not suitable for vegan or vegetarian customers. Additionally, they provide copious amounts of information on the sources of their animals in an attempt to be transparent, but those who choose not to consume meat may find this a bit morbid.
EPIC does not offer discounts for their larger packages of 6 broths. Their single jars cost $6.99, and packs of 6 cost $41. 94, which is equivalent to buying 6 individual jars. Since the jars are sold in smaller, 14 oz containers, customers may still choose to purchase the larger boxes. EPIC also does not offer discounted subscription programs like other bone broth companies do, so consumers may have a difficult time finding discounts for buying in bulk.
Some users have complained of inconsistent quality and strange tastes in their broth. Many of their broth flavors contain apple cider vinegar, and some customers complained of an acidic or vinegary taste to the broth. User patty6418 left this review of the broth on Walmart.com: Ugh, this stuff is horrible and tastes like vinegar! It is terrible. I wish I had read the label to see that it contained apple cider vinegar. It's not one of the top ingredients according to the label but it is all you taste. Save yourself the $ because this is not worth it.·Another user, Lee S., claims he found the product very inconsistent based on the place they purchased it from. His review on the EPIC Provisions website reads: my first jar came from an organic grocery in Baraboo, WI. Delicious..loved the apple cider flavor. Then I bought a case from UNFI, a buying club I belong to. Then I discovered your home company and ordered two cases. The first couple of jars are watery...can not taste vegetables or apple cider. The fourth jar is stronger but still on the thin side. I have not opened the second case yet. I loved the product but not the variable results of my last purchase. If I had bought them first I would not have bought more. I would not have realized how five stars this could be. EPIC also manufactures many other products in addition to bone broth. In fact
EPIC also manufactures many other products in addition to bone broth. In fact, bone broth is listed 7th under their core products tab on their website. EPIC began with making energy bars, and slowly expanded to manufacture other products. Since bone broth is not their main focus or the only thing they do, some users have found it to be lacking in quality compared to their other products. Unlike companies like Brodo, Kettle and Fire, or Bonafide, whose entire focus is bone broth, bone broth is a secondary focus for EPIC.
Osso Good Bones
Overview
The founders of Osso Good believe food is medicine and bone broth plays a very important role in general health and well-being. The Osso Good company has been making quality, nourishing bone broth and nutrient-dense paleo soups for years. Their products are made with organic ingredients that are also gluten free. Osso Good makes its bone broth in small, controlled batches to ensure the quality is always consistent and the taste is outstanding.
Price
$7 (single) - $63 (multi-packs)
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The founders of Osso Good believe food is medicine and bone broth plays a very important role in general health and well-being. The Osso Good company has been making quality, nourishing bone broth and nutrient-dense paleo soups for years. Their products are made with organic ingredients that are also gluten free. Osso Good makes its bone broth in small, controlled batches to ensure the quality is always consistent and the taste is outstanding.
Osso Good knows that bone broth has been used and prescribed by both physicians and doting grandmothers for centuries to help heal colds, flus, and all kinds of illnesses. Slowly simmering bones, tendons, ligaments, and meats of an animal in water is a proven method for transferring the nutrients into an easily digestible liquid. The remaining broth contains gelatin, collagen, amino acids, and essential minerals that make bone broth a mighty superfood.
Osso Good bone broth supports the immune system and promotes healthy digestion by healing the gut, as well as providing other health benefits. Bone broth is known to strengthen our bones, skin, nails and hair. It also reduces inflammation and joint pain, boosts energy levels, and helps with better sleep.
Osso Good bone broth is both nutritious and delicious. It has the ability to satisfy your appetite without making you feel heavy or adding a lot of calories. This gives customers the benefit of enjoying Osso Good bone broth until their heart's content without worrying about overeating.
Pros & Cons
Pros:
Bone broth, in general, is most definitely made from animal products so Osso Good offers plant based soup and broth selections made specially for vegans and vegetarians. These selections include vegetable broth, mushroom broth, vegan organic tomato basil soup, organic super vegan soup, and organic Thai coconut soup.
Osso Good bone broth has natural anti-inflammatory properties to reverse bodily inflammation from harmful stimuli like pathogens, alcohol, and stress. By consuming foods that are anti-inflammatory, it's possible to reverse the inflammation over time. The amount of time it takes to calm inflammation varies from person to person but many have noticed a positive shift after successful completion of Osso Good's?7-day bone broth cleanse. The cleanse is designed to re-align customers with better eating habits. The cleanse includes two pouches of bone broth per day plus instructions on what accompanying whole foods to eat. Osso Good advises eating pastured and grass-fed proteins, avocado, coconut oil, ghee, and organic vegetables. Osso Good advises against consuming dairy, grains, or added sugar while taking part in the 7-day bone broth cleanse.
Osso Good bone broth uses only the most high quality and most humane animal ingredients possible. The beef used by Osso Good is not only?pasture-raised but?also AGA certified grass fed and raised with practices that go beyond organic.?The chicken used by Osso Good is organic and pasture-raised and the chickens forage for their food outdoors. The vegetables and herbs used by Osso Good are also organic and all broths are paleo certified,?gluten free,?antibiotic free,?free of added hormones, and free of any mysterious ?atural flavors·used in other broths on the market.
Traditional foods like Osso Good bone broth are making a comeback. Long ago, ancient cultures used empty abdominal pouches from slaughtered animals to cook meat, bones, vegetables, herbs, and water with hot stones on the fire. Bone broth has been a health remedy prescribed by medical professionals for centuries. Ancient Chinese cultures used bone broth to nourish the kidneys and bone broths and soups were often termed ?ewish Penicillin·for its ability to boost the immune system. Fast forward to the 20th century. In an effort to make more profit for shareholders, companies such as Campbell?, in the 1940's and 50's, replaced natural ingredients with artificial flavors and MSG. That's when broths became nothing more than flavored water. It's only recently become popular to regain our heritage of traditional foods and by slowly simmering bones, meat, vegetables, and herbs in water for a long period of time, a nutrient dense elixir is created that has always had its roots in healing and nourishment.
Cons:
Osso Good bone broth arrives in frozen pouches. Tears to the pouches don't happen often but they can occur. When thawing the broth, it's best to place it in a bowl standing upright. Tears typically occur in bunches within the same order, most likely due to the way it's been handled while in transit. If the package is mishandled, frozen pouches bang into each other, which can cause some tears.
Since Osso Good bone broths and soups are made with such high quality, organic ingredients, the price tag is quite a bit higher than what is available in grocery stores. With the additional shipping cost, it can get a bit pricey
Osso Good does not add salt to the bone broths in order to keep them medicinal in nature. The soups also feature minimal sea salt so customers should be aware not to expect the saltiness that accompanies other bone broths and soups.
Since bone broth is made from animal products, it is obviously not an option for vegetarians and vegans. Though Osso Good offers plant based soup and broth selections (including vegetable broth, mushroom broth, vegan organic tomato basil soup, organic super vegan soup, and organic Thai coconut soup) the major health benefits of broth come from the meat.
Kettle and Fire
Overview
Kettle and Fire’s bone broths are made with 100% hormone-free, antibiotic-free, and organic ingredients, and can fit a wide variety of dietary preferences. Their website even has an option to sort by which products are Paleo, Keto, Whole30, Gluten-free, and Dairy Free, or filter by ingredient. They are made from simple, easy to pronounce ingredients that will garner the approval of even the strictest healthy eater.
Price
$7.99 - $12.99
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Kettle and Fire’s bone broths are made with 100% hormone-free, antibiotic-free, and organic ingredients, and can fit a wide variety of dietary preferences. Their website even has an option to sort by which products are Paleo, Keto, Whole30, Gluten-free, and Dairy Free, or filter by ingredient. They are made from simple, easy to pronounce ingredients that will garner the approval of even the strictest healthy eater.
Kettle and Fire bone broth has a wide variety of health benefits. Their broth is made from knuckle, patella, femur, and feet bones, which have the highest concentration of both red and white stem-cell marrow, as well as a greater proportion of collagen. These ingredients have been linked to gut health, inflammation reduction, and improvement in the look and feel of skin, nails, and hair.
Kettle and Fire make a huge variety of different flavors. Their popular Chicken and Beef bone broths can be incorporated into any recipe, but they also carry pre-made soups, like Butternut Squash Bone Broth Soup, and Thai Chicken Curry Bone Broth Soups, which are perfect for people with a busy lifestyle who want a comforting, healthy microwavable meal.
Kettle and Fire is shelf-stable for up to two years, which means it’s easy to keep on hand or travel with. Keeping a few cartons in the cabinet means you’ll always have a simple, filling meal you can feel good about, and won’t have to rely on fast food or takeout when there’s nothing in the fridge. And, if you subscribe to Kettle and Fire’s subscription program, you’ll never worry about running out.
Pros & Cons
Pros:
Kettle and Fire Bone broths are extremely high quality and well-reviewed. All their ingredients are certified hormone-free, antibiotic-free, and organic, and they have thousands 5 star reviews. Their website contains over 50,000 detailed, positive reviews from verified buyers, so you can trust that you?e getting a quality product.
Kettle and Fire bone broths are healthy, with ingredients that support gut, joint, and skin health. They also cater to a wide variety of palettes and dietary restrictions, so even picky eaters or people who follow strict diets will be able to find something they'll enjoy. They also do a great job of catering to specific diets, like the Ketogenic diet, which is very on-trend right now.
Kettle and Fire bone broths are extremely versatile and can either be eaten on their own or make a great addition to any meal. Some people have even replaced their morning cup of tea or coffee with a warm cup of bone broth for all the amazing health benefits. Kettle and Fire also post tons of recipe ideas on their Instagram, so you'll have no shortage of inspiration for new ways to incorporate bone broth into your diet.
If you subscribe to their subscription program, you never have to worry about running out. They get delivered right to your door on a monthly basis, and you can customize your bundle to fit your needs for that month. The subscription program is also no-commitment and can be cancelled anytime. They also provide a 100% satisfaction guarantee, and customers can get a full refund if they?e dissatisfied with the product.
Cons:
Since Kettle and Fire broths are made from animal bones, there are limited options for vegans or vegetarians. They have recently come out with a vegetable broth, but most of their broths are not vegetarian or vegan friendly. Since they also describe the specific animal bones they use on their website, some people who choose not to consume meat may be turned off.
They are a bit pricier than your average grocery store bone broth, which typically goes for anywhere from $4-$6 for a 32 oz. package. Kettle and Fire bone broths are made from premium ingredients and certified organic, so it obviously comes with a higher price tag. For young people or low-income families, this type of expense may be outside their budgets.
Most of the discounts and deals on their website only apply if you buy a large quantity of bone broth, so if you only want to buy a small quantity you may have to pay the full price. If you're only interested in trying the broth, it doesn't really make sense to buy a huge quantity if you aren't guaranteed to like it.
Much of their branding is very health-conscious and mentions a variety of different special diets and health benefits, so the average consumer who isn't on a diet may be turned off, or may think the product lacks flavor or substance to make it healthy. Along with the higher price tag, some people may consider this product too exclusive or high-end for them.
Brodo
Overview
Brodo makes bone broth the traditional way, the way they say cultures around the world have done for centuries. Their broth is slow-simmered, made with bones from real animals, on real farms, and 100% real ingredients. They don? cut corners the way many modern bone broth companies do, and their methods are based on tradition.
Price
$12.99
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Brodo makes bone broth the traditional way, the way they say cultures around the world have done for centuries. Their broth is slow-simmered, made with bones from real animals, on real farms, and 100% real ingredients. They don? cut corners the way many modern bone broth companies do, and their methods are based on tradition.
Brodo broth offers a wide variety of health benefits. Their signature Hearth broth has 10 grams of protein per cup, and since it? liquid, your body can quickly absorb it. According to their website, these proteins are broken down into proline, glycine, glutamine, and arginine, which are the building blocks for healthy hair, skin, and bones. Brodo bone broth also contains gelatin, which improves digestion, strengthens joints, and helps the body absorb proteins. The broth is also low in carbs, which helps the body by not spiking blood sugar, so it? suitable for diabetics.
Brodo started small, from a window in a popular New York City restaurant called Hearth. It was started by award-winning chef Marco Canora, and it was inspired by his want for a healthier lifestyle, and his search for an alternative to sugary coffee and pastries. Marco began brewing bone broth at home for himself as part of his healthier lifestyle, before realizing he could offer it to customers as a quick pick-me up from a window. Brodo has expanded from their original tiny window, and now have multiple locations across New York City, and a flagship walk-in store in Manhattan? West Village. Brodo is also available for purchase online for people who don? live in New York City, and it is available frozen in many grocery stores.
Brodo? bone broth fits perfectly into many different lifestyles. On their website, they recommend the broth to dieters who want a quick, low-calorie, low-carb, high-protein lunch. They also recommend it to people who are trying to lower caffeine consumption, as bone broth is a great alternative to coffee. Expectant moms can also expect great benefits from the broth, as the nutrients in Brodo help developing babies build strong bones, and keep pregnant women? bone health from being depleted by the baby. Brodo is also recommended for medical patients or people who have recently had surgery, since it is light, easy to digest, and packs vital nutrients for recovery.
Pros & Cons
Pros:
Brodo bone broth comes in large packages of either 6, 10, 20, or 30. This fits well into a busy consumer's lifestyle who doesn't have time to grocery shop multiple times per week but still wants to have warm, comforting broth every day. You?e also able to mix and match the flavors in each package, so consumers can try all different types and see which one they like best.
Brodo bone broth is extremely convenient, with zero cooking required. Users can just pop it in the microwave for a quick, filling lunch or snack packed with protein. It can also be used as an easy base for many other recipes, like soups or stews. The Brodo website has tons of recipe ideas for people who enjoy cooking and want to get a bit more creative. Brodo also ships in containers with lids, as opposed to large cartons, so it? easy to sip and take on the go.
Brodo broth is packed with health benefits. Historically, bone broth has been used as a healing elixir by cultures all around the world. Modern science shows us that bone broth has tons of amazing ingredients with scientifically proven health benefits. For instance, bone broth contains a natural source of gelatin, which has been shown to aid digestion, strengthen joints, and assist the body in the absorption of proteins. Brodo also contains 7-10 grams of protein per cup, Proteins make up our hair, nails, bones and muscles, and give tissues and organs their shape. Consuming enough protein each day is essential for a healthy, balanced life.
Brodo bone broth is artisanal, and the company was founded by an award winning chef, ensuring the broth tastes great and is made ethically. Brodo bone broth began as one small window out of the side of a restaurant, and has grown into a large company with multiple locations across NYC and the ability to ship nationwide, all based on consumer demand. It is extremely well-reviewed by both critics and consumers. Goop calls it ?he best bone broth on the planet· and Epicurious claims it is ?he best beef broth you can buy at the store (or online)·
Cons:
Brodo is definitely a premium broth product, and it is much more expensive than regular store bought bone broth, which retails for about $4-$6 per 32 oz package. Some people may be willing to pay a premium for their high quality, organic product, but for many members of Brodo? target market, like students or families, this type of expense may be outside their budget. Plus, unless a customer orders 10 or more broths, shipping is $9.99.
Brodo does not allow orders of just 1-5 broths on their website. To purchase the product at all, a customer has to purchase at least 6 broths, which can be a huge commitment to the tune of over $80, especially without sampling first. In their FAQ section of their website, they say that if customers are dissatisfied with the product, they will ?o their best to make it right· but they don? offer any sort of concrete satisfaction or money-back guarantee.
Brodo does not use any artificial preservatives in their broth, which many people likely consider a positive. However, since it is a perishable product being mailed, there is opportunity for spoiling during transit. Brodo ships all their broths frozen, and in the FAQ section of their website, it says ?epending on where you?e located and the shipment method, the broth will arrive cold to partially frozen· This may turn some consumers who fear food-bourne illness or adverse health effects away from the brand.
Brodo has a rather limited flavor selection for shipment. The only flavors available on their website for nationwide shipping are Chicken Bone Broth, Beef Bone Broth, Hearth Bone Broth (a blend of chicken, turkey, and beef broths) and Seaweed Mushroom Broth, the only vegan offering. Some consumers may be disappointed by the lack of options available online, especially since there are a wider variety of offerings available in their physical locations.