MegaFood

Highlights

• MegaFood is an international, online vendor and distributor for farm-fresh, organic multivitamins and supplements. They offer health-oriented products for men, women, and children, as well as for those in pregnancy. They cater to several different niches including beauty and skin, digestion, healthy aging, immune health, inflammation, and more. In addition to supplements that promote specific health benefits, MegaFood also carries a wide array of multivitamins that promote optimal health. MegaFood products largely come in the form of traditional pills and capsules, but they also offer gummies, chewables, and powders.
• MegaFood places a high priority on the cleanliness and quality of their products, which is exemplified by their nine certifications for purity and safety, displayed on all of their labels and shoppable product pages. They place a strong emphasis on protecting regenerative agriculture. As well as being a certified B corporation, MegaFood is also independently verified as non-GMO, glyphosate residue-free, gluten-free, dairy- and soy-free, vegan, vegetarian, kosher, and doctor-formulated. The brand has also been tested for over 125 pesticides and herbicides. MegaFood has publicly committed to being a sustainable company, being completely transparent in the ingredients they use. They have also stated that they would hold their suppliers, farmers, co-manufacturers, and themselves accountable for maintaining this standard of quality.
• The manufacturing facility for MegaFood is cGMP (Good Manufacturing Practices) certified by NSF and all products are tested vigorously in their ISO 9001 certified laboratory. The brand purchases over 700,000 pounds of real, fresh produce each year from a variety of trusted partners, which is delivered to their distribution center in New Hampshire. Once delivered, the fruits and vegetables are crushed entirely and moved through a series of tanks where more vitamins and minerals are added for potency. Then, using Refractance Window Drying·technology, the vitamin-filled pulp is dried to the exact point of dehydration, preserving sensory qualities like color, scent, and taste.
• Along with their environmentally friendly, health-conscious vitamins and supplements, MegaFood also runs an information-based nutrition blog called the ?egaBlog· Carrying the mantra, "blog to inspire our community" the site shares educational product news, health and wellness lifestyle tips, cooking recipes, and notable endeavors by the brand related to sustainability and nourishment. Much of the content on the blog aims to educate consumers about their bodies and their diets, as well as about sustainability-related activism happening around the world.

Among their best sellers, MegaFood's products range from about $15 to $58. Men's health products on their website range from about $19 to $58. Women's health products range from about $15 to $92. Kids·health products range from about $11 to $37. Beauty and skin products range from about $19 to $62. Digestion products range from about $11 to $59. Energy products range from about $12 to $48. Healthy aging products range from about $12 to $60. Immune health products range from about $13 to $81. Inflammation products range from about $12 to $48. Sleep and stress products range from about $12 to $70.

According to Statista, in 2019, the top public label multivitamin companies in the United States based on sales were Bausch & Lomb PreserVision ($194.7 million), Centrum ($164.5 million), Airborne ($149.1 million), and Vitafusion ($98.1 million) respectively. Bausch & Lomb PreserVision primarily sells eye care products, but the other three top brands offer multivitamins and/or supplements with specific health benefits like MegaFood. Centrum, which only offers multivitamins, charges about $18 for a 200-ct pack of multivitamins for men and $23 for a 200-ct pack of multivitamins for women. Airborne, which primarily focuses on effervescent vitamins for the immune system, has products that range from about $7 to $20, with their 63-ct pack of vitamins retailing at $19.79. Vitafusion, which offers both multivitamins and vitamins to support specific ailments, charges about $15 for a 150-ct pack of multivitamins for men and $15 for a 150-ct pack of multivitamins for women.

IDEAL CUSTOMER

The ideal customer would be an adult between the ages of 20 and 40 with an income of $50,000+ a year. The rationale behind this is that because of MegaFood? products are significantly more expensive than common vitamin brands, consumers that aren't financially stable might be less prone to purchase. The other reasoning behind this decision is that younger audiences are generally more concerned about the sustainability and environmental implications of their purchases.

How long does the product last?

Most of MegaFood? products come in quantities of 30, 60, 90, or 180. They also offer bundles.

Coupon/sales

MegaFood occasionally has promotional/seasonal offers. Right now, they are offering 15% off all energy products. If you subscribe to the website, you also get an extra 10% off every order. They also have a rewards program where you can earn store credit by making purchases, doing tasks like liking their social pages, and where you earn credit on your birthday.

GOOD FOR GIFTING?

Due to the wide range of products they offer, it is possible to find a fitting gift for nearly anybody. Their packaging has an appealing aesthetic with colorful labels which also make their products an ideal gift.

CUSTOMER SERVICE

On their website, it states that customers will never have to speak to an automated robot for customer support. According to them, "you'll be speaking with Corey, Julie, JoAnn, Hannah, Kristina or Tracy" They also reply to customers regularly on their social media accounts.

Packaging

MegaFoods does not require packaging or unboxing.

shipping

MegaFoods offers free 2-day shipping through FedEx for a majority of their products. Their products are also available at major retailers like The Vitamin Shoppe and Walgreens.