Twillory Review - Consumer Spy

Highlights
Pricing Info
Pros & Cons
General info
Gifting
Customer service
Packaging & shipping

Highlights

Twillory is a clothing company that utilizes innovative textiles in manufacturing clothes that suit every kind of lifestyle. The brand is best known for making the 100% formaldehyde-free non-iron SafeCotton dress shirt. Twillory has also triumphed in developing a dress shirt that confronts the limitations of traditional styles. The shirts have great reviews! The brand's use of versatile textiles allows for the perfect fit. The shirts are crafted to match any and all ways of life. Twillory is not the only brand like this on the market. There are plenty of other companies attempting to create a smarter dress shirt, BUT Twillory has the best value on the market. Performance shirts go for $99 a pop but cost less when you buy more. Get two for $125 or three for $180. If you purchase four or more they mark down to $56.99 apiece. Stumped on what to get your guy friends for the holidays? Pick them all up a Twillory Performance shirt.
The company's about page focuses primarily on their shirt collections. Twillory offers an assortment of other clothing merchandise, but shirts are their forte. The about page outlines three different types of shirts that dominate their collections; The Performance Shirt, The Non-Iron Shirt, and The Untuckable Shirt. The performance shirt combines style with utility. It is designed to provide style in any scenario that life throws your way. It is crafted from hyper breathable four-way stretch fabric. All Performance Shirts feature Coolmax·moisture-wicking tech to keep shirt-wearers dry. Sweat stains are no match for these bad boys. These innovative features allow buyers to stay neat and fresh by regulating temperature on those days when you're going between frigid office air conditioner conditions to blazing heat outside.
The Non-Iron shirt is another contemporary shirt designed by the brand. Twillory has managed to engineer an incredibly innovative non-iron fabric called SafeCotton. Unlike other companies, Twillory does not use chemicals like formaldehyde to create their non-iron textiles. Their process of making the fabric removes wrinkles and chemicals while improving softness. This cutting-edge fabric technology is useful in so many ways. Twillory customers don? have to worry about waking up late and not having enough time to iron their shirt before a meeting. The non-iron products make life easier so people can just get up and go.
Twillory advertises their Untuckables as well. This shirt is supposedly the perfect date nightshirt. It is meant to portray a relaxed yet radiant look. This shirt is specifically tailored to be untucked. It has an untouchable tail length and a classic ?·snap. Hate the hassle of buttons? The ?·snap has got you covered. Complete this look with a Twillory collar stay. Nobody likes a curled collar. The accessory is versatile. Don? have a letter opener? Use a Twillory collars stay. Need to have an in-prompt-to jam session but lost your guitar pick? Twillory? collar stay can save the day! Desperately need to tighten a screw but don? have a screwdriver? You guessed it, use your collar stay.

Price range $11.99 - $249

Twillory products can cost as low as $11.99 for a pair of socks. If shopping for a versatile winter coat, you will have to drop a bit more. Twillory's coats are their highest price item and go for $249. All shirts are $99 a piece.

Cost Compared to Competitors

Wrangler is a competing clothing company to Twillory. The price difference between the two companies is hard to gauge considering Wrangler offers a larger and more diverse selection of clothes. When comparing Twillory? dress shirts to Wrangler?, Twillory sells one for $99.00. Wrangler sells one dress shirt for $54.00. Keep in mind, Wrangler dress shirts do not utilize the same cutting-edge textile engineering as Twillory. Compared to Indian Terrain (also a competitor) Twillory? shirts are more expensive. Indian Terrain? dress shirts range between $12.90 and $38.02.

Pros:

Reimagining and redesigning fabric to adhere to everyday life while respecting a fashionable, clean-cut look is a smart business idea. Twillory makes a good case for its products. Clothes should fit into your schedule, not the other way around. Twillory is offering a multi-functional dress shirt that one can wear to the office or to a party or on a bike ride and never have to change.

Twillory's prices are affordable. Dress shirts can be very expensive and when buying more than one those prices can really add up. For businessmen especially, the pricing of this shirt allows them to buy multiple different styles for their work wardrobe. The more you buy the lower the cost. For one shirt it costs $99, for two shirts it costs $125 and for three shirts it costs $180. That is a great deal and a smart way of doing business.

The company offers a free shirt opportunity. For every friend, a customer refers he gets a free shirt. The friend receives $25 off their first order and the customer gets a free shirt with his next shirt purchase. To begin sharing Twillory with friends, simply enter your email address in the designated field on the website offer page.

The brand's aesthetic is put together. Twillory's website is able to communicate the message of their brand through its marketing. The photos included convey a clean and smart product that is hassle-free and modern -- think Warby Parker, but for men? dress shirts instead of glasses. Their about page has been thought out and shows that their brand image has been considered. From the video footage to the photos a message is being sent to the consumer.

Cons:

Twillory does not provide enough information about their brand? story. Buyers might be more interested in shopping at the store if the brand provided more information behind how Twillory came to be. Who are the faces behind the company? Where did they come from? What do they value? Famous designer? are highly regarded because they are clear about what they represent. In order to be a reputable clothing brand, some backstory must be provided --and a compelling one at that.

The website layout is confusing and unappealing. There is something about the website that feels unfinished. When first opening the website one might feel they are entering a spam page that will give him a computer virus. The drop-down menus are lackluster. One may get the impression that if the website is poorly managed, so is the company. Find a new web designer, Twillory...or start paying them more.

On the Twillory about page, there is an icon to see their Non-iron collection. Once the icon is clicked it brings the user to another page meant to display the non-iron collection. After being directed to a new page, the text on the page explains that there are no products found in that collection. It borders on false advertising. Don? advertise non-iron products if there is no collection to show for it.

Twillory could broaden its market by releasing a women's line. The innovative fabrics the company has engineered would benefit a woman? closet just as much as a man's closet. The company is missing out on more customers by only manufacturing clothes that are exclusive to men. Not all women like to iron and they also sweat, despite what you might have heard. Twillory fabrics are useful for all genders.

IDEAL CUSTOMER

The ideal Twillory customer is a busy, hard-working man. Their product functions under the idea that there is not enough time to tailor one's clothes for every life event. Twillory is for a modern man who is constantly on the go.

How long does the product last?

According to The Dry Cleaning and Laundry Institute, industry experience indicates that a shirt should have a wear life of 35 to 50 washings. The amount of strain placed on the shirt as well as fiber content, type of fabric and laundering procedure will cause these numbers to fluctuate. These statistics apply to Twillory products as well.

Coupon/sales

For every order over fifty dollars, Twillory gives customers a free pair of socks. Twillory? Holiday sale is up to 50% off select items.

GOOD FOR GIFTING?

Twillory shirts are a perfect gift for the men in your life that are hard to shop for. Every man needs a dress shirt from time to time.

CUSTOMER SERVICE

Its customer service tab is not displayed in a convenient location on the site. Twillory has no contact tab clearly exposed. The website user has to scroll over to a very small question mark icon in the right-hand corner of the website. Then the user is faced with a list of options; FAQs, Returns & Exchanges, Terms & Conditions, Privacy Policy and Contact Us. It? as if they don? want to assist the customer.

Visit Contact Page

Packaging

According to a Twillory Instagram post made on December 2nd, the brand shows it's packaging. Products appear to come in a cardboard box with the Twillory logo stamped on the front and a plug to the company website on the side. A gray bow is wrapped around the box making the product appear festive and exciting to open. The cardboard quality is not very sleek, but the bow brings it all together.

shipping

Twillory claims that orders received by 1:30 pm EST. usually, ship within the same day. They offer two-day air shipping for an additional fee. If a customer is in need of their product ever quicker they provide overnight shipping for a higher cost.

Twillory

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