Adapted Nutrition sells science-based hydration supplements made from natural sea minerals, with a focus on delivering a “clean product” - none of their products contain added sugars, maltodextrin, artificial ingredients, or fillers, unlike many other nutritional supplements. The brand specializes specifically in keto supplements. They pride themselves on the simplicity of their ingredients.Shop Now
- Adapted Nutrition sells science-based hydration supplements made from natural sea minerals, with a focus on delivering a “clean product” - none of their products contain added sugars, maltodextrin, artificial ingredients, or fillers, unlike many other nutritional supplements. The brand specializes specifically in keto supplements. They pride themselves on the simplicity of their ingredients.
- One of their claims to fame is being one of the first companies to deliver electrolyte supplements to the market that don’t break your fast during intermittent fasting. Adapted Nutrition was one of the first brands to address the common issue in the keto community known as the keto flu, which many people experience when first attempting the diet. The symptoms, which resemble the actual flu, are caused by the body adapting to a reduced intake of carbohydrates, a dilemma that Adapted Nutrition has largely been able to solve.
- Adapted Nutrition’s best-selling keto product is “Keto K1000 Electrolyte Powder” and their best selling hydration product is “Hi-Lyte Concentrate”, which both have over 2,000 reviews available. Their worst-selling keto products are “Organic Cold Pressed Wheat Grass Powder” and “Keto IV Electrolyte Drops” which have no reviews available, and their worst-selling hydration product is “Hi-Trace”, which only has 2 reviews available. The brand’s products come in the form of capsules, powders, liquids, and concentrates.
- Adapted Nutrition’s “Keto K1000 Electrolyte Powder” was featured on Men’s Journal’s list of “The 10 Best Keto Supplements to Kickstart Your Keto Diet”, USA Today’s list in 2020 of “The 10 Best Keto Supplements”, and Women’s Health’s August 2020 issue. Their “Hi Lyte Electrolyte Supplement for Rapid Hydration” was featured on POPSUGAR’s article in 2018, “Drinking Water Just Got More Fun - Here’s How”.
Not including bundle products, Adapted Nutrition offers eight different keto products on their website, ranging from $21.90 to $32.90. Also not including bundles, they offer five hydration products ranging from $14.95 to $26.95.
Not including bundles, Wellgrove products range from $15 to $34 with the cheapest product being their “Super Immunity+ Olive Leaf Extract” and the most expensive product being their “Keto Super Powder”. Real Ketones products range from $9.99 to $199.00 with the cheapest product being their “Keto Test Strips - 100 strips” and the most expensive product being their “Real 30 - Complete 30-Day Keto Weight Loss Program”. Keto Science products range from $13.99 to $29.99 with the cheapest product being their “Keto MCT Oil” and the most expensive product being their “Keto Meal Shake”.
Like many health-conscious supplement brands, Adapted Nutrition also has a blog on their company website with the purpose of informing consumers. The blog is organized well and visually interesting, with a healthy balance of words to visuals, a solid amount of categories (not too many to overwhelm readers), and attention-grabbing headlines for articles. Where Adapted Nutrition goes beyond their competitors though, is with their “Recipes” tab, where they share a number of delicious recipes to help people enjoy their Keto lifestyle.
Adapted Nutrition is committed to ensuring the safety and convenience of their customers. All products come with specific instructions on how to take them and how often they should. All products are also fully transparent with their list of ingredients, which are intentionally absent of artificial ingredients, added sugars, maltodextrin, fillers, soy, corn, or peanuts. The reputation of the brand is also strong, as their products have been featured in established publications like Men’s Journal, USA Today, Women’s Health, and POPSUGAR.
For individuals with dysautonomia, POTS, or EDS, Adapted Nutrition offers a subscription-based membership program called the “POTS Club” where customers can save up to 33%. You can only sign up for the program if you are diagnosed with those three conditions, so those customers specifically can receive an added level of attention and priority. Members of these communities may require daily salt and electrolyte supplementation, which Hi-Lyte capsules can help with.
The product pages on the company website are very easy to follow and direct. The pictures are sized perfectly, the product description is in-depth and covers most aspects of the product, a list of guarantees are listed, health and safety certifications are listed, brand placements in publications are listed, payment methods are listed, and reviews are found without having to click off of the page. The company website overall is also very clean.
Though it is stated on the “Our Story” tab on the company website that the brand avoids problematic ingredients, not much is said about their process or details of where they source their ingredients from. What is the process of deciding what ingredients the company does use? Exactly what “natural sea minerals” does the company use? As a brand started in 2015, some consumers may feel uncomfortable buying from a fairly new company in this market. Easing their uncertainties is possible by providing as much information about the company as possible and being as transparent as possible.
The mission statement for Adapted Nutrition is strong. And the logical reasoning behind the mission is also. However, there is no emotional appeal and it is not very personable. Some health supplement websites have a “Meet the Team” tab or something similar to share photos of the workers at the company and a short bio for them. Including a feature like this adds to the level of trust that customers will give the brand. Not having a face behind the brand can sometimes lead to the perception that the company is a big, money-hungry corporation that doesn’t care about its customers. It would help if in the “Our Story” tab, there was more information about the founder, Jeremy Adam’s life, and his motivations behind creating the brand; besides wanting to provide the world with quality hydration products.
Looking at the Instagram and Twitter pages of the brand, the same issue of lacking personality is apparent. Most of the media is obviously professionally crafted and the stories are either informational graphics or promotional material. There are some posts of regular people using the product or simply being active, and the pages could use more of that.
The product line is focused and succinct. However, some consumers may crave more diversity of products and ingredients. As of now, Adapted Nutrition is targeting a very niche audience and it could help to expand their product line in the future.
The ideal customers are members of the keto, paleo, and vegan communities, as well as crossfitters, yogis, and athletes, as listed on the company website. This group of people are highly concerned with their physical health, willing to exert more effort to maintain their health, and are well-researched about the products they put in their bodies. Adapted Nutrition exemplifies these values and provides them with a relatively affordable source for quality keto and hydration supplements.
How long does the product last?
All of Adapted Nutrition’s products come in either quantities of 48, 50, 75, 80, 100 or 120 servings.
Besides the POTS club, Adapted Nutrition also has an automatic subscription program for general customers, where they can save up to 20% when scheduling orders routinely.
GOOD FOR GIFTING?
Gift sets are available on the company website. Since Adapted Nutrition products are meant for a niche market, they may not be the safest gift for a wide range of people, but keto, paleo, and vegan dieters, as well as athletes, would definitely love these products as gifts.
Adapted Nutrition offers an “ironclad, industry-best 90-day money-back guarantee”. They have a support email and phone number available, as well as a physical location to send mail to. They also have a separate support email for professional, Olympic, and collegiate sports nutrition inquiries.Visit Contact Page
Details about the packaging of Adapted Nutrition products is not disclosed on their website. There is no mention of sustainable packaging. Only one unboxing video is found on Youtube and judging from that video, the packaging and mailing process of Adapted Nutrition seems fairly standard.
The only shipping option the company website has listed is “Standard” with no expected delivery estimate. Some products though, have a note attached to them that say, “Free 2-Day delivery if ordered within…”. Currently, they are offering free shipping during the COVID-19 pandemic.