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Ancient Nutrition

# Reviews

Ancient Nutrition is a wholefood based nutritional product brand. Their goal is to create products with ancient nutrients in a modern and easily consumable form. In doing so, the brand hopes to provide its consumers the strength, vitality, and energy of ancient ancestors. Dr. Josh Axe, a co-founder of the company believes that their cutting edge sourcing of ingredients and innovation is what sets them apart from other brands. He goes on to explain that their production process for products goes further than utilizing singular ingredients that are healthy to consume. The company implements research in their manufacturing to uncover the most effective ways that bodies can absorb the nutrients within products. Ancient Nutrition bases some of its research and ingredients on ayurvedic science. The brand’s mission is personal. The company claims to be invested in producing these products to benefit their own family’s health and in turn the health of its consumer’s families as well.

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Highlights
  • Ancient Nutrition is a wholefood based nutritional product brand. Their goal is to create products with ancient nutrients in a modern and easily consumable form. In doing so, the brand hopes to provide its consumers the strength, vitality, and energy of ancient ancestors. Dr. Josh Axe, a co-founder of the company believes that their cutting edge sourcing of ingredients and innovation is what sets them apart from other brands. He goes on to explain that their production process for products goes further than utilizing singular ingredients that are healthy to consume. The company implements research in their manufacturing to uncover the most effective ways that bodies can absorb the nutrients within products. Ancient Nutrition bases some of its research and ingredients on ayurvedic science. The brand’s mission is personal. The company claims to be invested in producing these products to benefit their own family’s health and in turn the health of its consumer’s families as well.
  • Ancient Nutrition’s products are designed to promote a fit and fruitful lifestyle. Their full spectrum of products is based upon ancient ingredients and principles. In total, the business offers one-hundred and nine products. Their products encompass everything from protein powders, to vitamin supplements, to essential oils. Most of their products are offered in various sizes and amounts. Within their product offers they include full-sized bundles, travel-friendly options, and value kits.
  • The website categorizes the products by health focus instead of simply listing them. The categories include; brain, sleep, immune support, beauty, gut, joints, fitness, energy, and wellness. The classification of products doesn’t end there. Ancient Nutrition also breaks down its products into sanctions of diet-types. They include paleo, vegan, vegetarian, gluten-free, dairy-free, and nut-free diet categories. This user-friendly arrangement allows prospective buyers to pick products that best suit their health needs. For example, clicking on the beauty tab will bring a customer to the products designed to benefit beauty. This category includes their collagen powders and pill supplements, certain essential oils, zinc and magnesium supplements, and bone broth protein products. Clicking on a certain diet tab, such as ‘Keto’, will direct the customer to all the products designed for a Keto-diet.
  • Starting a diet containing supplements can be tricky to navigate for some. That’s why Ancient Nutrition offers a quick personality quiz to aid customers in building their wellness routine. The quiz asks three questions; What is your gender? How old are you? and What is your primary health focus? The website then directs the customer to a page of products that best suit his or her health needs.
Price range $18.95 - $84.95

Ancient Nutrition products range from $9.95 to $203.95. Their least expensive product is their Multi-Collagen Protein Pack Sticks. Ancient Nutrition? most expensive product is a product bundle called, Dr. Axe? Everyday Favorites.

Cost Compared to Competitors

There’s such a wide range of products available as nutritional supplements that it’s difficult to exactly compare. On a whole, though, it seems like Ancient Nutrition has fairly standard prices for specialized nutritional supplements, with their Bone Broth protein powder being particularly good value when compared to the high price tag of bone broth in its usual, liquid form.

Pros:

If you’re new to taking fitness supplements, Ancient Nutrition might be a good place to start, because they offer a 60-day money-back guarantee. With all the promises Ancient Nutrition makes about the ways in which fitness supplements improve your life, it shows confidence in their product that they give you a full two months to decide if you’ve experienced these positive changes.

Ancient Nutrition prioritizes quality when it comes to producing their fitness supplements. They believe that more than eating foods that are good for you, you have to make sure those foods come from good, trustworthy sources. Ancient Nutrition uses only the highest quality of ingredients and claims to do rigorous testing for purity, pesticides, heavy metals, and other things that might negatively impact your health.

If you’re looking to do a total overhaul of your diet, or just want to jump in headfirst to the world of fitness supplements, Ancient Nutrition offers a wide variety of bundles so that you can save some money while getting a bevy of natural, healthy products.

Ancient Nutrition has a pop up that appears while you’re browsing their products that ask if you would like to take a quiz to find out which fitness supplement is best for you, your goals, and your lifestyle. Some of the first questions allow you to tell Ancient Nutrition that you’re not overly familiar with fitness supplements, and it also asks you about any dietary restrictions or preferences, making it a great tool if you’re not sure where to start.

Cons:

If you’re interested in an Ancient Nutrition subscription for your fitness supplements and are also a thrifty shopper, you might want to look elsewhere. Ancient Nutrition does not honor discount codes on subscription orders, which may make the convenience of a subscription cost a little more than it’s worth.

The sort of back-to-ancient-basics, all-you-need-are-natural-foods, whole food perspective is an appealing part of a brand for many people. At the same time, some might be turned off by what could come across as a sort of folky remedy making significant medical promises that aren’t necessarily substantiated by science.

While some might find Ancient Nutrition’s wide range of fitness supplements to be a boon, to the uninitiated it might feel overwhelming. You can filter the available supplements in a variety of ways, but if you aren’t coming into it with an expectation of what you want, it could be difficult to navigate and lead to a lot of frustration.

Neither of Ancient Nutrition’s co-founders are medical doctors, which might make some uncomfortable incorporating these fitness supplements into their diets. This isn’t to say that one needs to be a medical doctor to do research and fully understand the body’s needs — and one of the co-founders is indeed a nutritionist. But it may be off-putting to some to be given advice about their health without the approval or support of a physician, especially when the social media for Ancient Nutrition is actually the personal social media of one of the co-founders. It makes the whole brand seem a little like a vehicle for one of the co-founders to achieve some kind of fame.

IDEAL CUSTOMER

Ancient Nutrition seems to market itself as making fitness supplements for everyone. However, their website is full of pictures of healthy-looking young people living busy, outdoorsy lives — as is their social media. It makes it feel like this brand is more targeted at a young, trendy, health and wellness influencer as opposed to feeling like it’s truly accessible to anyone.

How long does the product last?

Fitness supplements aren’t exactly built to last, nor should they be. Ancient Nutrition supplements each have their own expiration date past which Ancient Nutrition does not guarantee the efficacy of their products. This date varies by product, but is usually about a year out, according to their website.

Coupon/sales

Ancient Nutrition is currently offering free shipping for the holidays with the code HOLIDAYSHIP. They also offer a referral code, which gives both you and whomever you refer a $10 coupon after the person you refer spends at least $30. If you subscribe to receive regular deliveries of your preferred fitness supplements, Ancient Nutrition offers 15% in savings and free shipping.

GOOD FOR GIFTING?

Unless someone has specifically asked you to gift them fitness supplements, it’s probably best to steer clear. It seems a little insulting to hand someone a package that says “happy holidays, you look vitamin deficient.” And even if you know somebody who seems like they’d connect well with Ancient Nutrition’s mission and ethos, chances are the type of person who’d be interested in fitness supplements already has a favorite brand, and won’t appreciate a supply of fitness supplements they can’t really use. However, Ancient Nutrition does offer gift cards, which might be a more sensible option for gifting.

CUSTOMER SERVICE

Ancient Nutrition has customer support available from 8 AM to 9 PM EST on weekdays, and from 9 AM to 8 PM on Saturdays. They’re available on Sundays from 9 AM to 5 PM. You can contact them via phone or a support email. It’s definitely nice that they’re available to field any questions you might have about your fitness supplements every day of the week, and with a 60-day money-back guarantee, it seems like Ancient Nutrition goes above and beyond to be helpful to their customers.

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Packaging

Fitness supplements don’t require any complicated packaging or assembly. The labels and packaging on the individual products are simple and neat with professional-looking fonts and a pleasing color scheme.

shipping

Shipping is free on orders over $99 or if you subscribe to receive regular deliveries of your fitness supplements. Their facility takes two days to process orders, after which they promise delivery in 3-7 business days. They do not currently fulfill international orders, although they ship to US Territories, such as Puerto Rico, Virgin Islands, and Guam. Some of their essential oils, however, are unable to be shipped outside of the contiguous United States.