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Image Bulletproof

Bulletproof

# Reviews

Bulletproof is a food, drink, and supplement vendor with a concentration on boosting physical and mental performance. The brand aims to provide products that make people feel good. All Bulletproof products are gluten and soy-free and absent of artificial fillers. Their recipes and ingredients are based on up-to-date scientific research, as well as ancient Ayurvedic and Chinese medicines. With Bulletproof products, you can take full control of your own biology.

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Highlights
  • Bulletproof is a food, drink, and supplement vendor with a concentration on boosting physical and mental performance. The brand aims to provide products that make people feel good. All Bulletproof products are gluten and soy-free and absent of artificial fillers. Their recipes and ingredients are based on up-to-date scientific research, as well as ancient Ayurvedic and Chinese medicines. With Bulletproof products, you can take full control of your own biology.
  • Bulletproof is best known for its energizing, keto-friendly coffee products. Bulletproof uses super-high quality, Arabica coffee beans, sourced from high-elevation, Rainforest Alliance certified single-origin coffee estates. The brand does its absolute best to minimize the number of mycotoxins and other contaminations in their beans. Furthermore, Bulletproof coffee is made with grass-fed butter, ensuring a creamy consistency and quality levels of fat to keep consumers fueled. The brand promises to deliver one of the creamiest lattes you'll ever have· Grass-fed butter is also a good source of butyrate, vitamin A, beta-carotene, and the fatty acid CLA. Lastly, Bulletproof uses the key ingredient of Brain Octane C8 MCT oil in their coffee recipe, pure C8 derived from 100% coconut oil, triple distilled water, and purified with water, heat, and pressure. Does this process allow for the output of highly ketogenic C8 MCT? Unlike many other MCT oils, Brain Octane C8 MCT oil is odorless and tasteless.
  • In addition to their coffees, Bulletproof also sells MCT oils, proteins, foods and drinks, supplements, and other accessories like acupressure mats, vibration plates, travel tumblers, and educational materials such as books and posters. Their top selling products are their ?rain Octane Oil· ?ollagen Protein Bar· and ?ulletproof Original·ground coffee. The categories their health products are divided into are ?ood & Memory· ?erformance & Immunity· ?etox & Gut Health· and ?leep· Bulletproof also offers health guides to instruct their consumers how to best take care of their bodies and minds. The categories their guides are divided into are ?mmune Boost· ?leep Hacks· ?rain Upgrades· ?eight Loss & Diet· ?nti-Aging·
  • Bulletproof products are available for purchase through their website and also at physical retailers like Whole Foods, Walmart, Target, CVS, The Vitamin Shoppe, Publix, Kroger, Foodtown, and more. You can also purchase their products on Amazon.
Price range $7.45 - $79.99

Not including accessories or bundles, Bulletproof's products on their website range from $7.45 to $79.99 with the cheapest product being their 3 oz. bottle of ?rain Octane Oil·and the most expensive product being their 5 lb bag of ?rench Kick·whole bean coffee roast. For accessories, the cheapest product is their ?he Bulletproof Diet Roadmap·which costs $8.95 and the most expensive product is their ?hole-Body Vibration Plate·which costs $1,495.

Cost Compared to Competitors

Three competitors that share similar business models and products as Bulletproof are 360 Nutrition, NitroKeto, and Live Well. Not including accessories or bundles, the cheapest product that 360 Nutrition offers is their ?urmeric & Ginger Root Powder·at $8.95 and the most expensive product is their ?ollagen Hydrolysate, Grass-Fed Pure Protein, Unflavored, 16 oz·at $19.95. Not including accessories or bundles, the cheapest product that NitroKeto offers is their ?eto Salt with Trace Minerals·at $29.50 and the most expensive product is their ?etone Shake·which comes in several different flavors at $47.50. Not including accessories or bundles, the cheapest product that LiveWell offers is their 120-capsule bottle of ?agWell·at $19.99 and the most expensive product is their 30-serving bag of ?eyond Greens·at $39.99.

Pros:

There is an abundance of educational material available on the company website. From informational articles, newsletters, guides, blog posts, and a number of health books available for purchase, Bulletproof makes it easy and convenient to learn about wellness on their site.

The layout and design of the website is organized and visually appealing. The bright orange theme is recognizable and memorable. The fonts are unique and fit the strong, confident aesthetic of the brand.

Though they have been inactive as of late, their Youtube channel is filled with cooking tutorials, podcasts, and informational videos. Their social media pages are filled with similar content, making it easy for consumers to constantly be learning about wellness.

Bulletproof has been a leader in the health and wellness field since 2014. Their products have been featured on publications like The New York Times, Men? Health, CNN, and The Dr. Oz Show.

Cons:

On the company website and their socials, there is a lack of personality being expressed through the brand. On the site, there is a video of Dave Asprey, the founder of Bulletproof, explaining his motivation to create the brand and the experiences that led him to pay attention to the way his body reacts to certain foods and drinks. This video is personable and shows the true essence of the brand. And even this video is a fully edited and scripted. Besides this one video, there are never any other workers or users of the brand? products shown. We have no idea who works for this brand except the founder. Other companies sometimes have a ?eet the Team·section on their website that introduces key players of the brand. It can help build trust with consumers to also share regular, unedited footage of workers and contributors to the brand, as well as content showing normal people using the products.

It is slightly confusing why the two tabs, Shop·and Health Upgrades·on the company website aren't consolidated into one tab. Many of the pages they lead to overlap. Similarly, some of the pages on the Health Upgrades·tab also overlap with the ?earn·tab.

Though they mention the publications they're been featured in on their website, there are no links available or any additional information about which products were featured. Forcing the consumer to exert effort and do this research on their own could lead to some degrees of distrust.

Though the content on the brand's social media pages is well-curated and well-written, in the same light as ON 1· some of the images look too professional; to the point where some of them even look like stock photos from Google. Some of the images look too basic as well. The images that stand out are the ones with text accompanying them and with the Bulletproof·brand somewhere included in the image. However, for some of the images, it is literally just a plain picture of a cup of coffee.

IDEAL CUSTOMER

On the company website’s “About Bulletproof” page, they mention that their products are ideal for an “Athlete”, “Mathlete”, the “CEOs”, and “parents”. Though these groups are very different from each other, they all share one common trait: a desire to perform better. Whether is for the sport they love, the test they are trying to pass, or for their business or kids, Bulletproof’s ideal customers are constantly trying to improve their physical and mental conditions and get the most out of life. In terms of age and gender, these types of people range from young adults to middle-aged adults and cover all genders. In terms of income, middle to upper-class individuals is optimal, as health supplements and products are generally purchased from fairly affluent people. People who are interested in fitness and nutrition are also ideal customers.

How long does the product last?

For their coffee products, Bulletproof has 12 oz. and 5 lb options for ground and whole bean coffee, 12-pack and 24-pack options for K-cups, and a 12-pack option for cold brews. They also have a variety of bundle deals. MCT Oils come in 3 oz., 16 oz., and 32 oz. options. Supplements that come in capsule form come in 30-count, 60-count, and 90-count options. Supplements that come in powder form come in options ranging from 8.2 oz. to 42.3 oz. Snack bars come in 12-packs only.

Coupon/sales

Subscribers who regularly schedule purchases can receive up to 10% off. Looking at their socials, it seems that the brand does not hold other promotions very often. However, right now, they are holding a 50% sale on one particular product, the ?nstaMix·

GOOD FOR GIFTING?

Bulletproof products are especially practical gifts because of the amount of information the brand provides to its customers. They have in-depth instructions for every product and also help to educate their customers on the specific benefits of their products.

CUSTOMER SERVICE

Bulletproof has a support email and phone number and customers can also submit requests directly through their website. They are also active in replying to customers on their Twitter page, @bpnutrition.

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Packaging

Looking at unboxing videos on Youtube, the packaging of Bulletproof seems pretty standard. They ship in regular cardboard boxes and there is no additional packaging outside from the box the products are shipped in. There is no mention of sustainable packaging or shipping on the company website.

shipping

Standard shipping is free on orders over $35 on the company website, though this deal is excluded for wholesale orders. Orders placed after 11 PM PST are processed the following business day. Standard shipping is typically $6.95 and they offer expedited and express options as well. International shipping is available at an additional cost.

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