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MTailor

# Reviews

The trouble with online shopping is the guesswork that comes with choosing sizes. There are no dressing rooms on the internet. Or are there? M Tailor is a men's clothing company that guarantees a perfect fit. Leave the measuring to M Tailor and rest easy knowing that your clothes will arrive in the proper fit. The company utilizes an MTailor smartphone application. Before launching the application, the company did its research. MTailor brought in four professional tailors and thirty-five people. MTailor measured those people with their application, while tailors measure them the old fashion way. The results? MTailor’s app ranked 20% better in the measuring process than professional tailors.

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Highlights
  • The trouble with online shopping is the guesswork that comes with choosing sizes. There are no dressing rooms on the internet. Or are there? M Tailor is a men's clothing company that guarantees a perfect fit. Leave the measuring to M Tailor and rest easy knowing that your clothes will arrive in the proper fit. The company utilizes an MTailor smartphone application. Before launching the application, the company did its research. MTailor brought in four professional tailors and thirty-five people. MTailor measured those people with their application, while tailors measure them the old fashion way. The results? MTailor’s app ranked 20% better in the measuring process than professional tailors.
  • You may find yourself asking, how does it work? The MTailor app takes sixteen body measurements across the whole body to ensure an accurate fit. The app records a brief video of the customer's body and converts it into a full set of custom measurements. The technology is able to determine a person's measurements based on a 360-degree turn. To use the app, a customer simply places his phone down, steps back six feet, and turns around one time. It takes less than fifteen seconds. This simple procedure is what the app uses to accurately size clothes by turning the video into a 3D point cloud. From there, the system is able to calculate sixteen accurate measurements that are true to their customer? size. The application is free and downloadable.
  • Founded by two Stanford graduates in 2014, MTailor has been searching for innovative ways to bring customized clothing to the people. Miles Penn and Rafi Witten had a background in computer science, hence the tech-savvy clothing brand. The MTailor duo took their product to ABC? Shark Tank, but left the show without a deal. The company believes that custom-tailored clothing should be available to everyone. Their brand stands by the principle of custom fitting clothes at a standard retail price.
  • The MTailor product line is available to both genders. Their men collection consists of tops, bottoms, suits, and masks. The women's collection is limited to just jeans and masks. They offer over 100 different types of men's dress shirts that encompass a variety of patterns and textures. With over seventy different suit combinations, MTailor is sure to carry something for every man. Their collection of men's bottoms consists of jeans, chinos, and shorts. Women's jeans come in thirteen different styles. Masks are essential in this day and age and MTailor does not disappoint with their selection. With over 100 different mask patterns and textures to choose from, one can buy a mask to go with every outfit he or she owns!
Price range $64 - $119

The custom MTailor app gives customers access to grade A custom clothing at a relatively reasonable price. Custom tailored shirts sell between $64 to $89. Jeans go from $79 to $119 a pair.

Cost Compared to Competitors

In terms of price comparison, MTailor is more reasonably priced to its competitors. Some of MTailor's competitors include Black Lapel, J. Hiburn and Proper Cloth. Black Lapel sells all dress shirts for $99 and MTailor? dress shirts range between $64 and $89. MTailor? shirts are slightly cheaper than Black Lapel. Black Lapel? formal wear sells for $499 flat. MTailor? ranges between $129 and $799; making MTailor the more expensive option for formal wear. Proper Cloth is another competitor. Their dress shirts range between $70 and $325. Their formal wear goes for anywhere between $40 and $880. MTailor is the cheaper option compared to Proper Cloth. J. Hilburn also comes up in the ranks of competition. Their dress shirts range between $138 and $398. Their formal wear can cost between $64 and $2,148. When looking for the more affordable dress clothing, choose MTailor.

Pros:

The unique angle that MTailor takes on custom tailoring provides a fresh take for the retail industry. As a consumer, I have never been exposed to smartphone application use in the pursuit of choosing the correct size online. It has always been a struggle for most online shoppers to find the right fit the first time. The hassle of returning clothes is a stressor. MTailor attempts to improve the online shopping experience of its customers with its innovative use of modern technology.

Affordability is always a factor. Compared to its competitors MTailor is the most affordable option for custom clothing. Formal wear should be a luxury that every individual gets to enjoy. MTailor is paving the way for custom-tailored, affordable garments.

MTailor did their research. A background in computer science is a good sign for tech-based fashion. MTailor mentions on their website that the two founders of the company are Stanford graduates with a background in computer science. It is reassuring to have this information when referring to the smartphone application they use to take customer measurements. Their education and background give their app credibility, not to mention the tests they did on the app and the reviews it has online.

The design and layout of MTailor's website is user-friendly. Everything one needs to know about MTailor is easily accessible online. The layout is simple and straight-forward. Although the company promises a perfect fit, they still over a 90-day perfect fit guarantee. If a customer decides before 90-days that he is not satisfied with the purchase, he can return the products.

Cons:

According to He Spoke Style, the two founders took their product to ABC's Shark Tank show and Miles Penn was deemed arrogant by Mark Cuban. This bit of bad press undermines the brand's intention. For a company that claims to be for the people, having an arrogant CEO does convey the same message the brand is trying to put out. It is important to have a spokesperson that is likable and relatable. If people dislike the CEO they will likely dislike the brand.

More attention to detail should be implemented into MTailors creative team. The photos that market the products are boring. The photos do not accurately display the quality and texture of each garment. The website is sterile. Other than the smartphone measuring app gimmick, what does the brand stand for "Working in men" fashion is more than just putting out a product? MTailor could focus more on the message they are trying to give off with their brand.

The pants line for MTailor does not make sense to me. They are primarily a formal wear custom tailor company. Why throw casual wear into the mix? And if they are keen on selling casual wear, why neglect casual shirts, hoodies, and jackets?

Expanding upon the brand? women's line could provide many benefits for MTailor. Women struggle with finding the right size arguably more than men do. The market for females is wide open. This app is too innovative and valuable to restrict it to mostly men's clothing. The versatile nature of women's fashion would greatly profit from this use of modern technology.

IDEAL CUSTOMER

The ideal customer for MTailor is a busy person with a formal event to attend. MTailor allows on-the-go formal wear tailoring with its innovative app. Need a suit in a hurry? MTailor has got you covered.

How long does the product last?

MTailor products should be the go-to outfit for any formal event for years to come. These products last between 2-4 years.

Coupon/sales

MTailor offers a FREE mask with every order! They offer free returns.

GOOD FOR GIFTING?

Formal wear is a personal experience. The methods that MTailor provides for custom fitting make it a difficult gift to give. MTailor is entirely geared towards a customized experience, which makes the product a hard gift for friends or loved ones.

CUSTOMER SERVICE

According to a user on Trustpilot.com, MTailor has great customer service. The user states in an internet posting, “I could not speak more highly about M Tailor. Although the merchandise can be a bit pricey, the service and the clothes are outstanding. If an item does not fit exactly as it should, the customer service is extremely helpful and responsive and will get you a duplicate item with adjusted measurements. Great company.”

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Packaging

MTailor products that are ordered online arrive in a cardboard box. The shirts are individually wrapped in a thin plastic wrap. This is a protection measure, so the fabric does not get damaged during transport.

shipping

When a customer orders a product and goes to get it shipped they MUST sign up for an MTailor account or he cannot purchase the item. Currently, MTailor projects it will take three weeks for products to ship and deliver from the time of purchase.