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Purador

# Reviews

Pura D'or creates shampoo and conditioning products that are ideal for the ethical consumer. They are cruelty-free and 100% vegan, as none of their products are tested on animals or use animal-derived ingredients. Their products are formulated, developed, and bottled in the US, allowing for a smaller carbon footprint. They do various ecological promotions, most recently by planting a tree for every bottle sold. Additionally, their facilities are powered by renewable energy and use recyclable packaging. They also do not use any controversial preservatives in their products.

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Highlights
  • Pura D'or creates shampoo and conditioning products that are ideal for the ethical consumer. They are cruelty-free and 100% vegan, as none of their products are tested on animals or use animal-derived ingredients. Their products are formulated, developed, and bottled in the US, allowing for a smaller carbon footprint. They do various ecological promotions, most recently by planting a tree for every bottle sold. Additionally, their facilities are powered by renewable energy and use recyclable packaging. They also do not use any controversial preservatives in their products.
  • Pura D'or shampoos and conditioners are healthier than the more mainstream synthetic brands while being fairly priced in comparison. Pura d?r closely monitors the creation of their products with strict quality control guidelines. All products are made in-house and they do not believe in using contract manufacturers. Their products are free from harmful sulfates, parabens, phthalates, and other poor ingredients listed on their website under their ?ura d?r Promise· Pura d?r products are hypo-allergenic, color-safe, and gluten-free.
  • Pura D'or strives for transparency with its customer base, boasting upwards of 10,000 positive reviews. Their website provides a section where a consumer can read these reviews, with the 1-star reviews displayed alongside the 5-star reviews. Additionally, there is a separate section for articles and TV show episodes that discuss the products more in-depth. They provide information on both their manufacturing process and the ingredients used. Pura d?r is one of the cheapest options, at $25.99 for a set of shampoo and conditioner, with a 15% discount for subscribers and free shipping on orders above $50.
  • Many products by Pura D'or are clinically proven to be effective, with the information and results of those clinical studies readily available on the website. This level of transparency is reassuring to consumers, especially those not familiar with non-synthetic brands of shampoo and conditioner. Pura d?r is shown to be effective in treating hair-thinning, and doesn't falsely label itself as a hair-loss treatment brand. Their studies have shown improvements in hair length and hair strength.
Price range $39.99

Pura D'or offers a variety of shampoo and conditioning products for various prices, but its standard shampoo and conditioner products are fairly cheap, a set of shampoo and conditioner costing $25.99. For the more advanced and concentrated shampoos and conditioners, a set will cost the consumer $39.99. Free shipping is offered on Amazon Prime and the website for domestic deliveries, and subscribers earn a 15% discount.

Cost Compared to Competitors

Compared with other vegan, naturally-sourced shampoo and conditioner brands, Pura D'or is one of the cheapest at $25.99 for a set of both. This is much less than luxury vegan brands like Cel MD, which will run you up to $59.95 for the same volume of product. Compared with mid-range competitors, it is still cheaper than, for instance, Wow Skin Science? price of $34.95 for a set, and Function of Beauty? price of $49.99. Finally, Pura d?r is not much more expensive than many synthetic brands, and still cheaper than the more upscale varieties such as Nexxus.

Pros:

Pura D'or is 100% cruelty-free, as it contains no animal-derivative ingredients and is not tested on animals. This makes it the ideal product for an ethical or vegan consumer. Each ingredient used is listed on the website, along with its benefits for hair-care. Additionally, it is manufactured within the US, and uses renewable energy, making for a much smaller carbon footprint.

Pura D'or is clinically proven to be effective in increasing hair strength and hair length. This makes it an ideal candidate for consumers with concerns about hair thinning. Pura D'or does not falsely label itself as a hair-loss treatment brand.

Pura D'or products are healthier than mainstream, synthetic brands, as they are made from naturally-sourced ingredients, free from harmful sulfates, parabens, and phthalates. The products are hypo-allergenic, color-safe, and gluten-free. This makes for longer-lasting effects, not dependent on constant washing. They contain essential oils with the nutrients essential to treating premature hair-thinning and for making stronger roots. Ingredients rich in vitamins such as Vitamins B, A, and E make hair stronger, shinier, and more durable. Additionally, the inclusion of red seaweed and aloe vera in their hair products leads to effective, lasting moisturizing.

Pura D'or is cheaper than other vegan brands of shampoo and conditioner, and much more transparent. All reviews, press, blog posts, clinical studies, and ingredients are listed on the website. Additionally, they can be contacted by phone, email, or social media about any concerns.

Cons:

Pura D'or vegan ingredients are not ideal for everybody. For some kinds of hair, the inclusion of nut, vegetable, and fruit oils will make for greasier, heavier hair, especially for those with oily hair already. For some, this will make hair look less clean, even though it may be healthier on paper. This can also cause an unclean fragrance which is more smelly than enjoyable, as cited by several 1-star reviewers.

Pura D'or products are cited to take longer than other brands to have noticeable effects. Some bloggers write that it can take up to 2 months before a real difference is noticed. The ingredients in Pura D'or shampoos and conditioners are effective, but not exactly efficient. The consumer looking for a quick-fix will probably be disappointed.

Additionally, products like Pura D'or Apple Cider Vinegar treatment for dandruff and thicker hair is reported to make some kinds of hair dry, or even damaged over time. This is the adverse effect for consumers who are seeking out the treatment for hair thinning that is advertised. Some consumer reviews cite increased hair shedding and entanglement. Many of these same consumers blame a thin, runny, less concentrated product for these complications.

Although more transparent than other brands in terms of reviews and press, Pura d?r makes less of an effort to build community around their brand via social media, blogs, guides, and so on. This can be disconcerting for consumers who may not be familiar with the correct choice of hair product for them, or the correct use of those hair products. Some consumers may experience negative results from improper use or overuse.

IDEAL CUSTOMER

Pura D'or products are targeted at the ethical and vegan customer, who does not want to pay the higher prices that other brands offer. Most particularly, Pura D'or shampoo and conditioner products are marketed toward those with hair-thinning issues and dandruff.

How long does the product last?

Many customer reviews say that Pura D'or's hair products can last a good while and don't require an egregious amount of product to get a good lather. If used 3-4 times a week, the product can last between 1 and 3 months. Some have even reported keeping the same product for up to 4 or 5 months.

Coupon/sales

Pura D'or offers 15% off for email-subscribers, as well as for monthly delivery subscribers. Shipping is free for many domestic (within the US) customers. They partner with Amazon on coupons for up to 40% off with Prime and offer 10-30% off coupons for the products available on their website.

GOOD FOR GIFTING?

Pura D'or products can be a good gift option for the consumer who is not looking to break the bank on the holidays. However, they should be careful that the person they are gifting to has the appropriate kind of hair for effective results. The consumer who is looking for a gift last-minute will have more luck with Pura d?r products than other vegan brands, which can sometimes take upwards of a week to be delivered. The wooden packaging which is sometimes available makes for a luxurious, spa-like aesthetic as well.

CUSTOMER SERVICE

Pura D'or makes sure to provide ample information to customers about their products including reviews, press, ingredients used, manufacturing processes, and clinical studies. They are available for contact via email, phone, and social media. They also have a longer return policy than most, at 100 days. Additionally, they do not provide as many in-depth guides and blogs for use as other brands do.

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Packaging

Although aesthetically pleasing, Pura D'or's packaging is not included in their sustainability breakdown. The website makes no mention of using recyclable materials, or of the recyclability of their packaging. For some shampoos and conditioners, the packaging may vary from customer to customer. Meanwhile, for other products wooden packaging is used, which is not exactly sustainable. No mention is made of the levels of plastic in the bottles, either.

shipping

There can be delayed shipping times for the consumer shopping on Pura D'or website upwards of 5 days, and 15 days for international customers. However, many Pura D'or shampoo and conditioner products are readily available in marketplaces like Target, Rite Aid, and particularly on Amazon, for 1 to 2-day shipping. There is also usually available for day-of pickup at the store. Pura D'or's website offers free shipping for many domestic orders, alongside other marketplaces like Amazon.

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