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Image TargetBay

TargetBay

# Reviews

TargetBay specializes in many services including email marketing, retargeting ads, designing and triggering pop-ups to improve conversion rates, building user-generated content, personalizing product recommendations for specific shoppers, and using Instagram to direct shoppers and increase conversion rates. Each service they provide is under its own name. For example, email marketing, which TargetBays biggest success, is under the service BayEngage. BayEngage has over 300 fully customizable email templates which help acquire more customers, recover abandoned carts, and incentivize and engage lost customers. BayEngage uses powerful segmentation to send emails at the right time. These emails also generate customer conversations for new customers and help companies remind customers of abandoned carts or follow-up emails about products or sales. To increase the open and click-through rates of the emails, BayEngage A/B tests their messages. Email marketing under BayEngage is the most popular feature of TargetBay.

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Highlights
  • TargetBay specializes in many services including email marketing, retargeting ads, designing and triggering pop-ups to improve conversion rates, building user-generated content, personalizing product recommendations for specific shoppers, and using Instagram to direct shoppers and increase conversion rates. Each service they provide is under its own name. For example, email marketing, which TargetBays biggest success, is under the service BayEngage. BayEngage has over 300 fully customizable email templates which help acquire more customers, recover abandoned carts, and incentivize and engage lost customers. BayEngage uses powerful segmentation to send emails at the right time. These emails also generate customer conversations for new customers and help companies remind customers of abandoned carts or follow-up emails about products or sales. To increase the open and click-through rates of the emails, BayEngage A/B tests their messages. Email marketing under BayEngage is the most popular feature of TargetBay.
  • TargetBay which includes BayEngage, BayPics, BayReviews, BaySmart, BayServe, and BayAds, integrates with multiple platforms. If an e-commerce company uses Shopify, Magento, smile.io, WooCommerce, 3D cart, Big Commerce, Volusion, Instagram, AdRoll, or Google, their website will easily integrate without any developer support and the company can start using TargetBays tool sets immediately.
  • In one of TargetBays features, BaySmart, they created a tailored e-commerce experience that inspires visitors to continue shopping. For example, they recommend products a customer wants to see on a company's e-commerce website. The product recommendation engine is powered by an algorithm that is backed by real-time data- it compares the current customer to other customers who have similar navigation patterns on the site. Companies can design their own recommendations with colors, themes, and space availability. Once a company is satisfied with the template they made, they can generate a code and place the recommendation on the website anywhere. These templates can be placed on different pages and anywhere on the page to keep the customer navigating the website. A recommendation can pop up instead of a customer losing interest in the site because the product they wanted isn't in stock anymore. The type of recommendation that is suggested to visitors matters- BaySmart can recommend most rated products, most bought products, highest rated products, most viewed products, etc. A company using BaySmart seems to have a lot of control over how this service plays out.
  • Using TargetBays feature BayAds, companies can use AdRoll integration for website retargeting. Companies are able to manage their own retargeting campaigns from inside the TargetBay back end. BayAds uses product reviews, coupons, and product recommendations in their retargeting ads. BayAds can get customers to click back into the website if they leave and head to a different site by using cookies to retarget customers. Within the company's website, BayAds can recommend customers to click on products that they previously clicked on. Companies can create their own custom audiences using BayAds marketing segmentation. The segmentation groups customers into three segments, browsing abandonment, cart abandonment, and purchase upsell. BayAds retargeting compared to other companies is more specific, because they include more details in their recommendations like customer reviews and ratings. Because of this, companies have seen a 32% increase in the click-through rate by using BayAds dynamic ads.
Price range $0 - $299

TargetBay has a very interesting pricing setup. Since they sell specific features as separate products on their site, the cost of BayReview for example is different from the cost of BayEngage. BayReview -for companies to improve their reviews and ratings- costs from $0-$299/mo (save with annual). All of these plans begin as a 14 day free trial, they all have different features within them, and the features add on once the company pays more for their monthly subscription. Any company can begin with the 14 day free trial and then pay $99/mo $199/mo $299/mo or the Enterprise option which is ideal for large online stores. All of these monthly subscriptions can be made annual which saves the company a percentage. For BayMail which is also called BayEngage, companies choose the amount of customers they want to reach per month. For example, if a company wants to reach 50,000 customers, BayMail will send 500,000 emails a month and the price of their subscription is $500/mo. If a company is smaller and only wants to send out 90,000 emails and contact 9,000 customers, they will pay $90/mo. This scale goes from sending 2,500 emails a month (contacting 250 customers) to sending out 1,000,000 emails a month (contacting 100,000 customers) The price range goes from a 14 day free trial to $850/mo.The price of BaySmart and BayAds are not included on the website, a company needs to contact an ecommerce strategist on TargetBays website to discuss pricing. The pricing is different for every company with these three features.The pricing for BayServe is included- there are five pricing plans starting at $0 and heading into the Enterprise option which is individual pricing for specific companies. The other plans are $49/mo, $99/mo, and $199/mo. All of these plans allow for a 14 day free trial besides the Enterprise plan. As the price increases, there are additional features within BayServe added. A company can choose more than one feature to subscribe to.

Cost Compared to Competitors

TargetBay pricing is similar to Optimonk in the monital value of the subscription plans. However, plans on TargetBay are broken down into sub plans that allow for companies to purchase just packages. Example: BayReviews, BayAds, BayEngage, etc. This is worse than Optimonk which doesn't break down plans. Basically companies are getting less for the same monthly subscription price as OptiMonk, because subscriptions are seperated into these sub plans. However, with BayEngage it's a very different pricing system than any plan OptiMonk offers. TargetBay has the most confusing cost breakdowns compared to competitors.

Pros:

The way TargetBay breaks down their pricing can be seen as a pro-if a company only needs help with engaging customers through email marketing, they can choose BankEngage. If a company needs help with retargeting ads they can choose to only subscribe to BayAds. Competitors don't have this option. TargetBay allows companies to only pay for the service they need.

BayEngage has over 300 email templates that are fully customizable for companies to send to their visitors. The emails have the ability to recommend products and engage customers to click on the website page and shop.

TargetBay is advertised to be trusted by thousands of companies online- they have examples, companies testimonials, and case study examples.

TargetBay has automated the entire cart abandonment process by creating tools to get shoppers back onto a companies website, back into their carts, and shopping. This can be seen as a pro because it allows companies that use TargetBay services to have control over the templates and algorithms. Since there aren? live agents helping customers 1 on 1, there is no room for human error and companies can regulate what their customers are seeing.

Cons:

There are no company reviews on the TargetBay website. There is only a TargetBay case study page with six success stories, a commentary from the co-founder of TargetBay on their company being in the news (which can be seen as biased), and a sentence that explains how thousands of eCommerce brands and retailers trust TargetBay, with a shortlist of nine companies shown.

The way that TargetBay set's up their monthly pricing can also be seen as a con because they're breaking up their services to make more money instead of offering these services and features in a single monthly or annual plan. The way that they describe their pricing on their website is also very visually confusing because of the product breakdown.

TargetBay prides its company on email marketing and email templates, but emails are checked less than texts and they can feel and easily be sent to spam. Their method of marketing can feel outdated for a company that compares their services with competitors using SMS.

Customer service isn't really advertised on TargetBay's website. TargetBay has more of an automated feel where companies can fill out templates to get retargeting results, or companies can pick how many emails they want to be sent to their customers per month and customize the email, and then it's sent. It feels like TargetBay is the most automated of all the companies. Also, TargetBays website is confusing to navigate and has several mistakes- which can be unattractive to a company that is trying to hire a service to help their own website.

IDEAL CUSTOMER

The ideal customer for TargetBay are small or large companies that don? want to give salaries to multiple employees to provide the service that TargetBay can. This company is ideal for small companies because it can provide mass emailing and email templates that a small company may not have the time to create or send. It's great for big companies to be able to control exactly what their customers are seeing on their website, how their products are advertised, and when pop-ups occur. TargetBay has automated the entire cart abandonment process by creating tools to get shoppers back onto a companies website, back into their carts, and shopping- this is great for big companies because it creates a quick and automated process big companies can control with algorithms. Small companies can definitely benefit from TargetBay's ads and pop-ups as well- they need all the traffic they can get. It doesn't matter the size of the company- it's really about traffic that needs a service to get and keep customers on their website.

How long does the product last?

There is no product limit to TargetBay, unless a company cancels its subscription. Companies can use TargetBay as long as they want, as long as they pay their subscription.

Coupon/sales

TargetBay always offers free 14 day trial periods for all their subscription plans except the Enterprise plan. They also offer free email templates. There are no coupons.

GOOD FOR GIFTING?

TargetBay would be a great service to mention to someone who needs service and support like this for their company. This is not a gift.

CUSTOMER SERVICE

Customer service isn't advertised very well for TargetBay. It seems that their automated emails and services are their "customer service." TargetBay does not highlight the one on one engagement in real-time with live agents. They base their customer service on the customers they reach through automated services.

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Packaging

TargetBay does not require packaging or unboxing.

shipping

TargetBay doesn't require shipping

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