Our Choice
Prose
Overview
Prose is a personalized hair-care experience that offers unique products designed for each specific consumer. The company opposes the mainstream hair-care industry, which they claim produces goods for the masses and offers little variety for individuals. By contrast, Prose uses an online survey system to determine your hair-care needs, lifestyle, and environment. The survey is free to take. Then, Prose uses the customer? information to create a formula for customized hair products that suit the consumer? specific needs. If the customer decides to make a purchase, all products are freshly mixed and delivered within seven to ten days.
Price
~$25
Highlight
Prose is a personalized hair-care experience that offers unique products designed for each specific consumer. The company opposes the mainstream hair-care industry, which they claim produces goods for the masses and offers little variety for individuals. By contrast, Prose uses an online survey system to determine your hair-care needs, lifestyle, and environment. The survey is free to take. Then, Prose uses the customer? information to create a formula for customized hair products that suit the consumer? specific needs. If the customer decides to make a purchase, all products are freshly mixed and delivered within seven to ten days.
Prose regularly updates their products and personalized formulas. Prose helps its customers achieve the best possible results by regularly improving their products with new ingredients and complexes. The company also adjusts each customer's formula seasonally to adapt to the weather conditions in the customer? ZIP code area. Finally, Prose continuously updates each customer's formula based on their feedback and reviews. When a customer provides feedback about a product? performance, Prose alters its products to achieve better hair-care results with the next order.
Trained chemists use all-natural ingredients to create Prose? innovative hair-care products. Each ingredient was sourced and tested by chemists on the company? research and development team. Moreover, Prose provides a full list of their ingredients on their website, including each ingredient? Environmental Working Group (EWG) score, which rates ingredients on a scale of one to ten according to their toxicity. The majority of their ingredients received a rate of one, which indicates the lowest level of toxicity. The ingredient list also includes the country of origin and the purpose of each additive. Additionally, Prose includes a "Never List, "which contains all of the ingredients that will never be included in a Prose product.
Prose offers a subscription service called The Salon. This personalized service allows customers to pick each product in their routine and set the date for when it will arrive. Customers join by signing up at checkout, and it is free to join. The service is flexible, meaning you can pause deliveries, adjust your plan, or cancel any time. Subscribers can also schedule free virtual appointments with Prose professionals to discuss any hair-care needs. Other perks include 15% off all subscription orders, as well as free shipping. Finally, subscribers also receive a free product for every ten products purchased.
Pros & Cons
Pros:
Prose? hair-care products are suitable and effective for a wide range of hair types. According to their website, Prose has over 136,000 5-star reviews, and 84% of its customers would recommend the brand to a friend. Many users report that their customized products really do make a difference after only a few uses.
Prose offers a highly customizable experience based on each customer? routine, lifestyle, and hair goals. Customers can also specify the scent of their products. This ensures that customers never have to compromise when it comes to hair care. In this way, Prose eliminates the guesswork and trade-offs that come along with purchasing traditional hair products. Ultimately, Prose allows for a simple and straightforward user experience, which can be helpful for anyone who isn't very knowledgeable about hair care.
The online consultation is free and takes only a few minutes. Prose's website is easy to navigate, and the survey is straightforward. Prose asks direct questions about your hair type, lifestyle, goals, and how you currently treat your hair. The survey uses direct and easily understandable language, making the survey suitable for anyone. When the survey is completed, Prose provides a summary of the products they recommend, as well as a list of some of the ingredients that would be used in the recommended formula. Overall, Prose is very transparent about what goes into their products.
Prose delivers their products directly to their customers·doors, eliminating the need to go to the store and make the purchase in person. Additionally, the subscription service ensures that customers do not need to go through the processing of ordering more products each time they run out. Rather, users can schedule their products to be delivered every one, two, or three months, based on personal preference.
Cons:
Customers cannot sample Prose? products. The company claims that it is unable to offer samples of their shampoo, conditioner, and other items because their formulas are custom-made and mixed for each individual order. With a relatively high price tag, it would be nice to request a sample before investing in a whole new hair routine, but this is not an option. However, they do offer a 100% satisfaction guarantee within the first 60 days of every order. Although this is a convenient option, it can sometimes be a hassle to return an entire order by mail and potentially place a new order.
The price is relatively high. When it comes to hair products, Prose is certainly more expensive than your typical drugstore shampoo and conditioner. If you already have a successful and effective hair-care routine, spending the extra money on Prose might not be worth it.
The shampoo and conditioner are watery. Many reviewers claim that their shampoo and conditioner has an unusual watery texture. Most shampoos and conditioners available in stores tend to have a thick, creamy texture. The watery texture doesn't necessarily influence the effectiveness of the product, however. Some users still enjoyed their experience despite the watery texture.
Some users find that it has little to no effect on their hair. For some people, their customized set of products simply does not change their hair texture, look, etc. Furthermore, some users have found that their custom products actually made their hair feel and look worse. Ultimately, while Prose products work wonderfully for some, this is not a universal experience. Because Prose is relatively expensive compared to traditional drugstore hair products, taking the risk may not be worth the money.
Cel MD
Overview
Cel MD creates forward-thinking, award-winning luxury hair-care products backed by experts in trichology. Cel MD uses plant stem cell technology in order to create replenishing shampoos and conditioners great for hair-growth and hair strengthening. Their products are made with naturally-sourced ingredients, such as biotin and hydrolyzed keratin which strengthen core fibers in each strand of hair. Their practices and technology are adapted from South Korean beauty techniques, which combine modern science and the natural world.
Price
$35.97 (subscription) - $59.95 (single)
Highlight
Cel MD creates forward-thinking, award-winning luxury hair-care products backed by experts in trichology. Cel MD uses plant stem cell technology in order to create replenishing shampoos and conditioners great for hair-growth and hair strengthening. Their products are made with naturally-sourced ingredients, such as biotin and hydrolyzed keratin which strengthen core fibers in each strand of hair. Their practices and technology are adapted from South Korean beauty techniques, which combine modern science and the natural world.
Cel MD provides hair care that is cruelty-free and 100% vegan. They do not use any animal products, nor do they practice testing on animals. They also don? use synthetic fragrances, sulfates, parabens, and microbeads as some other vegan hair care brands do, which gives them an edge in terms of genuine sustainability. They are working toward becoming a zero-waste, 100% recycled company by Summer 2021. Finally, they are contracted with Evergreen Innovations, a company dedicated to sustainable manufacturing.
Cel MD offers personalized guidance and hair care products for customers who purchase a subscription. On their website, one can take a quiz to find the treatment right for them. After choosing your ?air goals· a shampoo and conditioner will be recommended to you. Then, you can choose to subscribe to Cell MD for $99 a month, which includes the hair products, as well as access to hair-care specialists, and membership to Cel? expert-curated health and beauty group. This subscription also includes discounts and gifts.
Cel MD offers further, free personalized hair care guidance in the form of their blog. By visiting the website blog, consumers can find information about the technology used by Cel MD, as well as tips on beauty, dieting, lifestyle habits, and so on in order to cultivate a healthy look and life. Cel MD strives to give their customers the resources necessary to get the most out of their products.
Pros & Cons
Pros:
Cel MD offers the consumer more resources than other brands in order to get the most out of their product. Many complaints toward vegan hair care products are results of misuse. Tips on how to use products, as well as information on what goes into those products, are readily available on Cel MD? website blog, and by purchasing their $99 subscription, a customer will have access to specialists who can guide them through their hair-improvement journey.
Cel MD uses forward-thinking, scientific methods and technology to create effective products out of naturally-sourced material, without the use of harmful chemicals and plastics like sulfates, parabens, and microbeads. One such technology is the use of asparagus plant stem cells, which revitalize hair. Hydrolyzed keratin penetrates the protective layer of hair in order to strengthen each strand in its core.
Cell MD? naturally sourced material is rich in vitamins which help to maintain hair for longer than harmful synthetic ingredients. They do not use synthetic fragrances either, which can cause irritation. On top of this, such natural ingredients are cruelty-free and 100% vegan, and they are produced using renewable energy to minimize Cel MD? ecological footprint.
Although more expensive than other vegan hair care brands, Cel MD offers much more than competitors in terms of savings, in order to make their product as affordable as possible. For instance, a customer can purchase a set of shampoo and conditioner with a subscription to receive them on a monthly basis, for 40% off of their purchase. If they add a second set to their cart, they gain an additional 40% off. The result is two sets of shampoo and conditioner, plus a subscription, for $53.30, less than even the price of one set.
Cons:
Cel MD? website has been criticized by various reviewers for not being clear enough about the proper dosage for shampoo and conditioner products. On top of that, although they do discuss the technology and science being used on their website and blog, they do not go into detail about the specific ingredients used, but rather gather them under the blanket of ?aturally-sourced·terminology. Which ingredients are active and which are not is also unclear.
Despite Cel MD? heavy emphasis on advanced science and technology, some ingredients that are promoted on the website are questionable when it comes to their effectiveness in treating hair loss and hair thinning. Castor Oil, for instance, is good for hair, but not necessarily for the specific treatment it is said to be used for. Eucalyptus extract is another such ingredient with little information about its actual effectiveness.
Some consumers are simply let down by Cel MD? claims of advanced science and technology because the product doesn? do enough. While it may work to some degree, it makes no special progress or leaps in comparison to products already available, without advanced technology and such. The stem cell ingredient seems to be only as effective as other, simpler natural oils, minerals, and so on.
A few reviewers reported having allergic reactions to Cel MD? ingredients, which can get as high as 50 in number. Those without extreme reactions simply stated that the product took too long to show results (sometimes upwards of 12 months), even with the vitamin supplements offered in addition by Cel MD. This is despite the fact that Cel MD claims results should come after 6 weeks. When results were shown, they were too little too late.
Wow Skin Sciences
Overview
Wow Skin Science offers a variety of holistic shampoos and conditioners made from natural, scientifically tested, and vegan ingredients. Each of their products are made from potent plant extracts, with a focus on maintaining a 100% vegan formula. That means they are not tested on animals, as many shampoos and conditioners are. Natural and effective ingredients like coconut milk, moroccon oil, and apple cider vinegar are used to detox the scalp and hair, maintain vibrant hair colors, and strong tresses. For the ethical consumer, brands like this are a staple to maintaining a healthy body and vegan lifestyle. They believe ethical consumption leads to an overall healthier you.
Price
$34.95 - $49
Highlight
Wow Skin Science offers a variety of holistic shampoos and conditioners made from natural, scientifically tested, and vegan ingredients. Each of their products are made from potent plant extracts, with a focus on maintaining a 100% vegan formula. That means they are not tested on animals, as many shampoos and conditioners are. Natural and effective ingredients like coconut milk, moroccon oil, and apple cider vinegar are used to detox the scalp and hair, maintain vibrant hair colors, and strong tresses. For the ethical consumer, brands like this are a staple to maintaining a healthy body and vegan lifestyle. They believe ethical consumption leads to an overall healthier you.
Wow Skin Science shampoos and conditioners come in a variety of natural scents and formulas, such as Apple Cider Vinegar Shampoo for shinier, smooth hair. This product uses 100% natural and raw Himalayan apples, which help to balance the Ph of the scalp and clear up dandruff buildup. Coconut Milk Conditioner contains both coconut and avocado oils, rich in fatty acids, vitamins, and minerals. This formula is essential to moisturizing and reviving the hair. The Morrocan Argan Oil Shampoo is packed with vitamin A and E to make glossier, vibrant hair, and the adjacent conditioner hydrates dry hair with castor and niacin oils. These plant-based ingredients lead to a healthier, happier head of hair, with a fresh and natural scent.
Wow Skin Science? plant-based formulas make for shampoos and conditioners which are not only beautifying but in the long run, healthier for the consumer's scalp and hair. They contain vitamins, minerals, and omega-3 acids which replenish and revitalize the hair, clear up and detoxify the scalp. The Niacin contained in Wow Skin Science? Moroccan Argan Oil conditioner, for instance, is effective in improving the blood circulation of hair follicles, ultimately preventing hair thinning and hair loss. The coconut oil used in Wow Skin Science's shampoos and conditioners moisturizes the hair and prevents protein loss. The avocado oil used in a variety of their formulas protect against UV rays and provide dandruff relief. Wow Skin Science products are generally free of parabens, sulfates, silicones and salt. Each ingredient used in a product is listed and explained on their website.
Wow Skin Science is a smart choice for the ethical consumer, not only for the 100% vegan formulas, but for their strong commitment to empowering and supporting women from all walks of life. 80% of their workforce consists of women, who are provided with the stability and financial safety to create new and revolutionary products. Wow Skin Science is Himalayan rooted, with a drive to harness the natural and holistic practices that make it such a vibrant region. Their workforce inspires social change for women from all parts of the world.
Pros & Cons
Pros:
Wow Skin Science maintains a consumer-ethic many customers may find comforting and reassuring. Their website contains information on each of the ingredients used in each product, including a picture and succinct description of the qualities and benefits of each component. Instructions on how to properly apply each product are included on the website as well. Wow Skin Science also runs a blog on their website with a variety of tips on beauty, hair-care, and ethical consumption.
Wow Skin Science shampoos and conditioners are effective and long-lasting. The Apple Cider Vinegar shampoo helps to remove frizz and is reported by consumers to keep hair smooth even for a few days after washing. The vitamin-rich formulas leave hair in a healthier state, which grows healthier after each wash, rather than the opposite. The Apple Cider Vinegar shampoo is reported to be extremely effective in removing dandruff buildup on the scalp. Customers report hair growing thicker, smoother, and cleaner with each wash. Wow Skin Science products hydrate the hair with natural acids, minerals, and oils, rather than drying it out with synthetic ingredients and only temporarily moisturizing it.
Wow Skin Science offers a 60 day money-back guarantee and 24/7 customer support. Their brand is all about finding the right ingredients and formulas for the customer's hair needs, and putting the consumer first. This includes support over the phone, over text via the FAQ section of the website, and through their blog of useful news items and health-world facts. They include a review section on their website for customers to post their thoughts, as well as photos of their progress. They also maintain an Instagram where they post video tips, customer feedback, and useful information. Their brand is intent on building a community around their products.
Besides being cruelty-free, vegan, and gluten-free, Wow Skin Science provides jobs that empower women, having an employee base of 80% women. They are committed to being environmentally friendly, using recycled and reduced packaging. The consumer can feel they are contributing to a worthy cause.
Cons:
Some reviews for Wow Skin Science report that the heavy use of coconut, almond, and avocado oils actually leads to a greasier look, rather than a genuinely moisturized head of hair. This excess of grease on the scalp did not help consumers with dandruff issues either. While their hair may feel and actually be cleaner, it can look greasy and unwashed. In many cases, consumers say their hair felt heavier and drenched.
Many report Wow Skin Science? Apple Cider Vinegar product to actually have an adverse effect on hair. For some consumers, the vinegar actually dried their hair sufficiently, even after one wash. This is likely due to the properties of vinegar, however natural it may be. For some more sensitive scalps, this vinegar can cause itchiness or irritation. Vinegar may help with dandruff, but for drier hair, it can increase frizziness, shedding, or dehydration.
Wow Skin Science, while boasting of many natural ingredients, does not mention the exclusion of certain harmful or toxic ingredients including gums, silicones, and petroleum-derivatives. These are not as ecologically friendly as other alternatives. Because the products are made in India, the ecological footprint of shipping and production is much larger. Many criticize the excessive use of plastic in the bottles as well.
Wow Skin Science products, while containing natural oils, are reported by many consumers to have an artificial, almost-perfume like smell. This may be the result of artificial or chemical fragrances and can have damaging effects on the scalp or even be irritating to breathe in. While Wow Skin Science does list and explain many of their ingredients, they seem to leave a lot of other (potentially harmful) ones out, and off of the website. Despite being ethically safe, their products may not be practically safe for many kinds of hair, especially sensitive types.
Function of Beauty
Overview
Function of Beauty offers fully customizable, natural shampoos and conditioners. On the website, the consumer can take a quiz on their hair type and hair goals in order to find the right formula for them. After that, they are able to choose from a variety of colors, sizes, fragrances, and even choose a name for their product. As one takes the quiz, each goal they select for their hair will show them the corresponding ingredients that will help them to reach that goal.
Price
$49.99
Highlight
Function of Beauty offers fully customizable, natural shampoos and conditioners. On the website, the consumer can take a quiz on their hair type and hair goals in order to find the right formula for them. After that, they are able to choose from a variety of colors, sizes, fragrances, and even choose a name for their product. As one takes the quiz, each goal they select for their hair will show them the corresponding ingredients that will help them to reach that goal.
The shampoos and conditioners at Function of Beauty are made with 100% cruelty-free, vegan formulas. The company mission statement declares that they are dedicated to ethical and sustainable production and consumption. In order to do this, they built a factory from the ground up in Pennsylvania that would suit their company ethic. Function of Beauty bases their ingredients off of European, rather than American, safe cosmetics regulations. They are members of PETA's Beauty without Bunnies program, committed to not use any animal ingredients, animal bi-products, or testing on animals. Additionally, their recycled packaging makes for a lower ecological footprint.
The ingredients available for custom formulas at Function of Beauty are to be clean, scientifically backed, and ethically sourced. With the goal of making a healthy product, Function of Beauty offers ingredients that are free from harmful sulfates, parabens, and phthalates. Additionally, the products are gluten-free. On the Function of Beauty website, the consumer can access a full alphabetized list of each of the banned harmful ingredients that the brand steers clear from. Along with this, they can access a list of the ingredients that are used, and what benefits each ingredient provides for hair care.
Function of Beauty provides the option of a subscription for the consumer? convenience. Once you?e found the product that? right for you, you can set it up to be delivered regularly, either once a month, once every three months, or once every six months, depending how often you use it. Function of Beauty offers various discounts for subscribers, but most consistently, subscribers enjoy free-shipping benefits.
Pros & Cons
Pros:
The fully-customizable nature of Function of Beauty products is a big attraction for many consumers with specific or fluctuating hair needs. Not only are the formulas customizable, but the rate at which subscribers receive the product, the sizes of the bottles, and the fragrances. Many report to enjoy the feeling of a product which is made special for an individual, tailored to their specific needs and goals.
Function of Beauty is a good option for the ethical consumer. The products are vegan, cruelty-free, and ethically sourced. Additionally, the company is based in the US, meaning a smaller ecological footprint from shipping, and their packaging is 100% recyclable, made from 30% post-consumer recycled materials.
Function of Beauty products are healthy for your hair, as they are organically based and free from harmful sulfates, parabens, and phthalates. They are also gluten-free. Additionally, the various oils, minerals, and nuts used are rich in vitamins that make for long-lasting, healthy hair, like Vitamin A and E. The effect of natural ingredients tends to last, even after a few days without washing. Many report that the fragrance of the product is fresher, and less artificial that other alternatives.
Function of Beauty offers advice to the consumer on how best to use their products via an FAQ section on the website and a blog which tackles many topics within the beauty world. Additionally, the website promotes influencers and beauty-gurus on Instagram, which can help to guide consumers with their more specific hair needs. The brand strives to create a community with their hashtag #definitionofbeauty through which customers can share their stories. Additionally, if unhappy with the product, the consumer can reach out via email to Function of Beauty within 30 days of their purchase for a one-time, free re-formulation.
Cons:
Natural ingredients like those used by Function of Beauty are not right for everyone. While the product can make hair feel healthier or fresher, it often falls short in terms of consistently moisturizing dry hair. The oil used in certain formulas can cause hair to look heavy and greasy, but will not always make it feel genuinely moisturized. Consumers want the product to do what mainstream, synthetic brands already accomplish, and more.
While many enjoy the customization of their Function of Beauty product, the formulas used in each variety of shampoo and conditioner are not actually that unique in comparison to other cruelty-free, vegan brands. The use of Moroccan Argan oil, avocado oil, and coconut, for instance, is fairly generic for an organic brand. For this reason, the price of $49.99 for a set is a bit steep for mere customization, especially when the product doesn? wow the customer, or really stand out in comparison to other even mainstream or synthetic brands.
Several reviews of Function of Beauty on Facebook and Amazon claim that the product has led to hair-thinning and some hair loss, especially for those formulas involving scalp treatment of dandruff buildup. Whether this is the result of one specific ingredient, or many, is hard to pinpoint, and the customizable nature of the product allows the brand to claim you simply got your personal formula wrong. However, the website also only offers a re-formulation one time, on first purchase only, and the customer must reach out via email within 30 days. This doesn? leave much time to test the long-lasting effects of the product, or to get the formula exactly right without breaking the bank.
Many consumers find the pricing and size of the product to be steep. For a small, 8 oz set of bottles, the customer will be spending up to $40 for a bottle set that may not last too long. Additionally, the fragrances used in the products tend not to linger in the hair for long, and for some, the hair can turn to look oily quickly. This causes some to question the price, especially for a product that benefits may wear off quickly, and may need to be used more frequently.
Purador
Overview
Pura D'or creates shampoo and conditioning products that are ideal for the ethical consumer. They are cruelty-free and 100% vegan, as none of their products are tested on animals or use animal-derived ingredients. Their products are formulated, developed, and bottled in the US, allowing for a smaller carbon footprint. They do various ecological promotions, most recently by planting a tree for every bottle sold. Additionally, their facilities are powered by renewable energy and use recyclable packaging. They also do not use any controversial preservatives in their products.
Price
$39.99
Highlight
Pura D'or creates shampoo and conditioning products that are ideal for the ethical consumer. They are cruelty-free and 100% vegan, as none of their products are tested on animals or use animal-derived ingredients. Their products are formulated, developed, and bottled in the US, allowing for a smaller carbon footprint. They do various ecological promotions, most recently by planting a tree for every bottle sold. Additionally, their facilities are powered by renewable energy and use recyclable packaging. They also do not use any controversial preservatives in their products.
Pura D'or shampoos and conditioners are healthier than the more mainstream synthetic brands while being fairly priced in comparison. Pura d?r closely monitors the creation of their products with strict quality control guidelines. All products are made in-house and they do not believe in using contract manufacturers. Their products are free from harmful sulfates, parabens, phthalates, and other poor ingredients listed on their website under their ?ura d?r Promise· Pura d?r products are hypo-allergenic, color-safe, and gluten-free.
Pura D'or strives for transparency with its customer base, boasting upwards of 10,000 positive reviews. Their website provides a section where a consumer can read these reviews, with the 1-star reviews displayed alongside the 5-star reviews. Additionally, there is a separate section for articles and TV show episodes that discuss the products more in-depth. They provide information on both their manufacturing process and the ingredients used. Pura d?r is one of the cheapest options, at $25.99 for a set of shampoo and conditioner, with a 15% discount for subscribers and free shipping on orders above $50.
Many products by Pura D'or are clinically proven to be effective, with the information and results of those clinical studies readily available on the website. This level of transparency is reassuring to consumers, especially those not familiar with non-synthetic brands of shampoo and conditioner. Pura d?r is shown to be effective in treating hair-thinning, and doesn't falsely label itself as a hair-loss treatment brand. Their studies have shown improvements in hair length and hair strength.
Pros & Cons
Pros:
Pura D'or is 100% cruelty-free, as it contains no animal-derivative ingredients and is not tested on animals. This makes it the ideal product for an ethical or vegan consumer. Each ingredient used is listed on the website, along with its benefits for hair-care. Additionally, it is manufactured within the US, and uses renewable energy, making for a much smaller carbon footprint.
Pura D'or is clinically proven to be effective in increasing hair strength and hair length. This makes it an ideal candidate for consumers with concerns about hair thinning. Pura D'or does not falsely label itself as a hair-loss treatment brand.
Pura D'or products are healthier than mainstream, synthetic brands, as they are made from naturally-sourced ingredients, free from harmful sulfates, parabens, and phthalates. The products are hypo-allergenic, color-safe, and gluten-free. This makes for longer-lasting effects, not dependent on constant washing. They contain essential oils with the nutrients essential to treating premature hair-thinning and for making stronger roots. Ingredients rich in vitamins such as Vitamins B, A, and E make hair stronger, shinier, and more durable. Additionally, the inclusion of red seaweed and aloe vera in their hair products leads to effective, lasting moisturizing.
Pura D'or is cheaper than other vegan brands of shampoo and conditioner, and much more transparent. All reviews, press, blog posts, clinical studies, and ingredients are listed on the website. Additionally, they can be contacted by phone, email, or social media about any concerns.
Cons:
Pura D'or vegan ingredients are not ideal for everybody. For some kinds of hair, the inclusion of nut, vegetable, and fruit oils will make for greasier, heavier hair, especially for those with oily hair already. For some, this will make hair look less clean, even though it may be healthier on paper. This can also cause an unclean fragrance which is more smelly than enjoyable, as cited by several 1-star reviewers.
Pura D'or products are cited to take longer than other brands to have noticeable effects. Some bloggers write that it can take up to 2 months before a real difference is noticed. The ingredients in Pura D'or shampoos and conditioners are effective, but not exactly efficient. The consumer looking for a quick-fix will probably be disappointed.
Additionally, products like Pura D'or Apple Cider Vinegar treatment for dandruff and thicker hair is reported to make some kinds of hair dry, or even damaged over time. This is the adverse effect for consumers who are seeking out the treatment for hair thinning that is advertised. Some consumer reviews cite increased hair shedding and entanglement. Many of these same consumers blame a thin, runny, less concentrated product for these complications.
Although more transparent than other brands in terms of reviews and press, Pura d?r makes less of an effort to build community around their brand via social media, blogs, guides, and so on. This can be disconcerting for consumers who may not be familiar with the correct choice of hair product for them, or the correct use of those hair products. Some consumers may experience negative results from improper use or overuse.