Our Choice
Twillory
Overview
Twillory is a clothing company that utilizes innovative textiles in manufacturing clothes that suit every kind of lifestyle. The brand is best known for making the 100% formaldehyde-free non-iron SafeCotton dress shirt. Twillory has also triumphed in developing a dress shirt that confronts the limitations of traditional styles. The shirts have great reviews! The brand's use of versatile textiles allows for the perfect fit. The shirts are crafted to match any and all ways of life. Twillory is not the only brand like this on the market. There are plenty of other companies attempting to create a smarter dress shirt, BUT Twillory has the best value on the market. Performance shirts go for $99 a pop but cost less when you buy more. Get two for $125 or three for $180. If you purchase four or more they mark down to $56.99 apiece. Stumped on what to get your guy friends for the holidays? Pick them all up a Twillory Performance shirt.
Price
$11.99 - $249
Highlight
Twillory is a clothing company that utilizes innovative textiles in manufacturing clothes that suit every kind of lifestyle. The brand is best known for making the 100% formaldehyde-free non-iron SafeCotton dress shirt. Twillory has also triumphed in developing a dress shirt that confronts the limitations of traditional styles. The shirts have great reviews! The brand's use of versatile textiles allows for the perfect fit. The shirts are crafted to match any and all ways of life. Twillory is not the only brand like this on the market. There are plenty of other companies attempting to create a smarter dress shirt, BUT Twillory has the best value on the market. Performance shirts go for $99 a pop but cost less when you buy more. Get two for $125 or three for $180. If you purchase four or more they mark down to $56.99 apiece. Stumped on what to get your guy friends for the holidays? Pick them all up a Twillory Performance shirt.
The company's about page focuses primarily on their shirt collections. Twillory offers an assortment of other clothing merchandise, but shirts are their forte. The about page outlines three different types of shirts that dominate their collections; The Performance Shirt, The Non-Iron Shirt, and The Untuckable Shirt. The performance shirt combines style with utility. It is designed to provide style in any scenario that life throws your way. It is crafted from hyper breathable four-way stretch fabric. All Performance Shirts feature Coolmax·moisture-wicking tech to keep shirt-wearers dry. Sweat stains are no match for these bad boys. These innovative features allow buyers to stay neat and fresh by regulating temperature on those days when you're going between frigid office air conditioner conditions to blazing heat outside.
The Non-Iron shirt is another contemporary shirt designed by the brand. Twillory has managed to engineer an incredibly innovative non-iron fabric called SafeCotton. Unlike other companies, Twillory does not use chemicals like formaldehyde to create their non-iron textiles. Their process of making the fabric removes wrinkles and chemicals while improving softness. This cutting-edge fabric technology is useful in so many ways. Twillory customers don? have to worry about waking up late and not having enough time to iron their shirt before a meeting. The non-iron products make life easier so people can just get up and go.
Twillory advertises their Untuckables as well. This shirt is supposedly the perfect date nightshirt. It is meant to portray a relaxed yet radiant look. This shirt is specifically tailored to be untucked. It has an untouchable tail length and a classic ?·snap. Hate the hassle of buttons? The ?·snap has got you covered. Complete this look with a Twillory collar stay. Nobody likes a curled collar. The accessory is versatile. Don? have a letter opener? Use a Twillory collars stay. Need to have an in-prompt-to jam session but lost your guitar pick? Twillory? collar stay can save the day! Desperately need to tighten a screw but don? have a screwdriver? You guessed it, use your collar stay.
Pros & Cons
Pros:
Reimagining and redesigning fabric to adhere to everyday life while respecting a fashionable, clean-cut look is a smart business idea. Twillory makes a good case for its products. Clothes should fit into your schedule, not the other way around. Twillory is offering a multi-functional dress shirt that one can wear to the office or to a party or on a bike ride and never have to change.
Twillory's prices are affordable. Dress shirts can be very expensive and when buying more than one those prices can really add up. For businessmen especially, the pricing of this shirt allows them to buy multiple different styles for their work wardrobe. The more you buy the lower the cost. For one shirt it costs $99, for two shirts it costs $125 and for three shirts it costs $180. That is a great deal and a smart way of doing business.
The company offers a free shirt opportunity. For every friend, a customer refers he gets a free shirt. The friend receives $25 off their first order and the customer gets a free shirt with his next shirt purchase. To begin sharing Twillory with friends, simply enter your email address in the designated field on the website offer page.
The brand's aesthetic is put together. Twillory's website is able to communicate the message of their brand through its marketing. The photos included convey a clean and smart product that is hassle-free and modern -- think Warby Parker, but for men? dress shirts instead of glasses. Their about page has been thought out and shows that their brand image has been considered. From the video footage to the photos a message is being sent to the consumer.
Cons:
Twillory does not provide enough information about their brand? story. Buyers might be more interested in shopping at the store if the brand provided more information behind how Twillory came to be. Who are the faces behind the company? Where did they come from? What do they value? Famous designer? are highly regarded because they are clear about what they represent. In order to be a reputable clothing brand, some backstory must be provided --and a compelling one at that.
The website layout is confusing and unappealing. There is something about the website that feels unfinished. When first opening the website one might feel they are entering a spam page that will give him a computer virus. The drop-down menus are lackluster. One may get the impression that if the website is poorly managed, so is the company. Find a new web designer, Twillory...or start paying them more.
On the Twillory about page, there is an icon to see their Non-iron collection. Once the icon is clicked it brings the user to another page meant to display the non-iron collection. After being directed to a new page, the text on the page explains that there are no products found in that collection. It borders on false advertising. Don? advertise non-iron products if there is no collection to show for it.
Twillory could broaden its market by releasing a women's line. The innovative fabrics the company has engineered would benefit a woman? closet just as much as a man's closet. The company is missing out on more customers by only manufacturing clothes that are exclusive to men. Not all women like to iron and they also sweat, despite what you might have heard. Twillory fabrics are useful for all genders.
Untuckit
Overview
Untuckit is an American casual men’s apparel company. It was founded in 2011 and has headquarters in New York City. The main focus of the company is its shirts. The shirts make sense of the company’s name, Untuckit. Untuckit shirts are specifically designed to not be tucked into pants. The shirts are cut slightly shorter than an average men’s dress shirt. The difference between a typical dress shirt and an Untuckit shirt is that Untuckit shirts are perfectly tailored to an untuck able length. The company offers over fifty various fits for every shape and size out there. Their shirts have a controlled hemline and reinforced collars. The brand started as an attempt to make guys look sharp yet feel casual in their shirts. Traditional men's dress shirts just weren’t meant to be worn untucked. Untuckit shirts fall at the perfect length and designed for every body type. Untuckit has eighty stores in the United States and counting.
Price
$80 - $100
Highlight
Untuckit is an American casual men’s apparel company. It was founded in 2011 and has headquarters in New York City. The main focus of the company is its shirts. The shirts make sense of the company’s name, Untuckit. Untuckit shirts are specifically designed to not be tucked into pants. The shirts are cut slightly shorter than an average men’s dress shirt. The difference between a typical dress shirt and an Untuckit shirt is that Untuckit shirts are perfectly tailored to an untuck able length. The company offers over fifty various fits for every shape and size out there. Their shirts have a controlled hemline and reinforced collars. The brand started as an attempt to make guys look sharp yet feel casual in their shirts. Traditional men's dress shirts just weren’t meant to be worn untucked. Untuckit shirts fall at the perfect length and designed for every body type. Untuckit has eighty stores in the United States and counting.
Untuckit offers a wide variety of styles. Their product line includes the following shirt types; plaids and flannels, wrinkle-free, wrinkle-free performance, checks & ginghams, solids, stripes, prints, short-sleeved, tall fit, and relaxed fit. All of these unique variations of shirts are tailored to be untucked. Untuckit also offers polos, sweaters, sweatshirts, sport coats, outerwear, tees & henleys, pants, shorts, shoes, and accessories. They provide the option for the shop by type of shirt fit; from regular to tall slim to relaxed. The brand also has a women? line that includes shirts and jackets.
The Untuckit website includes a “Fit Finder”. This unique tool allows customers of all shapes and sizes to find the perfect fitting shirt for them. The “Fit Finder” asks a series of questions in order to formulate the right size. It starts off by requesting the customer’s height and weight. It then asks where the customer carries the most weight; in the torso, legs & hips, or in the shoulders. From there it requests information about the belly shape and gives options of flat, average, or round. The “Fit Finder” section is accompanied by a helpful visual creation of a man’s body type. The next question asks the customer to compare his body type to the visual representation and answer whether he is smaller or larger than the one displayed. It asks how the customer likes his shirts to fit; fitted, average, or relaxed. Finally, the last question asks what shirt size the customer usually wears. Then it provides recommendations for the size the customer should select when purchasing his clothes through the Untuckit website.
Get to know the Untuckit company better by reading their magazine publication, Untucked: Live Life Untucked. One can access the magazine by accessing the About Us drop-down menu and selecting Untucked Magazine from the list. Their magazine keeps consumers up to date on what is going on within the company. The latest article posted details Untuckit? efforts in envisioning cleaner oceans for the future. Untuckit? partnership with the brand Fair Harbor kickstarted their efforts to produce more sustainable clothing. Last summer, the two brands teamed up to launch Untuckit's first-ever bathing suit line made from traceable threads upcycled from post-consumer plastic bottles. The company outlines its efforts to keep beaches cleaner and clothing greener.
Pros & Cons
Pros:
Grow a career with the Untuckit family! The company offers information as to how one can become a part of the Untuckit team. With over eighty stores across the U.S, Untuckit is always looking to grow its employee base with driven and inspired professionals. They display the job openings the company has currently along with photos of their staff fatt office parties. Untuckit? intention to grow their employee base is an admiral. It brings the company down to earth and sheds light on company values. Untuckit is more than just a business transaction, it is a team-oriented business.
As mentioned previously, the company has about eighty-seven brick and mortar locations nationwide. It? website? emphasis on store locations provides a point of contact for customers. Rather than just dealing with the brand online, a customer can actually go into a store to purchase merchandise if he so desires. It is important for a brand to form a personal relationship with its customers. Brick and mortar businesses can form a better relationship than strictly online distributors.
Untuckit has its own magazine. This gives credibility to the brand and allows customers to gain insight on the values that the company has. Transparency is important in business. Their magazine keeps consumers up to date on what is going on inside the company. It is also a good source for press and client outreach.
Their brand gives off an essence of class. The men wearing the shirts on their website look good in the clothing. There is a cohesive look to the brand that says sophistication mixed with charm.
Cons:
Versatility within a brand is essential. Unfortunately, Untuckit misses the mark in delivering different styles. Most of the shirts they sell look exactly the same save the different patterns and colors. It is clear that the brand is not concerned with fashion, but simply providing a comfortable, easy-to-wear shirt.
Internet presence can make or break a brand. That is why web design is so important. Untuckit's web page is sterile and lacks originality. There is a lack of creative photography being put to use. The models on the homepage are simply modeling the clothes in a studio. A homepage is supposed to convey what the brand stands for and what sets them apart from competitors. Those factors are not at play here.
Untuckit's women's line appears incomplete. The brand could appeal to more customers if they gave more attention to their women's collection.
Trustpilot, a reviewing service, gives Untuckit a 3.3 out of a 5 star rating. Some customers complain about the poor customer service. One customer notes that the color of the products advertised on their website does not match the actual color of the product in real life. It seems that some customers have walked away from Untuckit very disappointed with the service they provide.
MTailor
Overview
The trouble with online shopping is the guesswork that comes with choosing sizes. There are no dressing rooms on the internet. Or are there? M Tailor is a men's clothing company that guarantees a perfect fit. Leave the measuring to M Tailor and rest easy knowing that your clothes will arrive in the proper fit. The company utilizes an MTailor smartphone application. Before launching the application, the company did its research. MTailor brought in four professional tailors and thirty-five people. MTailor measured those people with their application, while tailors measure them the old fashion way. The results? MTailor’s app ranked 20% better in the measuring process than professional tailors.
Price
$64 - $119
Highlight
The trouble with online shopping is the guesswork that comes with choosing sizes. There are no dressing rooms on the internet. Or are there? M Tailor is a men's clothing company that guarantees a perfect fit. Leave the measuring to M Tailor and rest easy knowing that your clothes will arrive in the proper fit. The company utilizes an MTailor smartphone application. Before launching the application, the company did its research. MTailor brought in four professional tailors and thirty-five people. MTailor measured those people with their application, while tailors measure them the old fashion way. The results? MTailor’s app ranked 20% better in the measuring process than professional tailors.
You may find yourself asking, how does it work? The MTailor app takes sixteen body measurements across the whole body to ensure an accurate fit. The app records a brief video of the customer's body and converts it into a full set of custom measurements. The technology is able to determine a person's measurements based on a 360-degree turn. To use the app, a customer simply places his phone down, steps back six feet, and turns around one time. It takes less than fifteen seconds. This simple procedure is what the app uses to accurately size clothes by turning the video into a 3D point cloud. From there, the system is able to calculate sixteen accurate measurements that are true to their customer? size. The application is free and downloadable.
Founded by two Stanford graduates in 2014, MTailor has been searching for innovative ways to bring customized clothing to the people. Miles Penn and Rafi Witten had a background in computer science, hence the tech-savvy clothing brand. The MTailor duo took their product to ABC? Shark Tank, but left the show without a deal. The company believes that custom-tailored clothing should be available to everyone. Their brand stands by the principle of custom fitting clothes at a standard retail price.
The MTailor product line is available to both genders. Their men collection consists of tops, bottoms, suits, and masks. The women's collection is limited to just jeans and masks. They offer over 100 different types of men's dress shirts that encompass a variety of patterns and textures. With over seventy different suit combinations, MTailor is sure to carry something for every man. Their collection of men's bottoms consists of jeans, chinos, and shorts. Women's jeans come in thirteen different styles. Masks are essential in this day and age and MTailor does not disappoint with their selection. With over 100 different mask patterns and textures to choose from, one can buy a mask to go with every outfit he or she owns!
Pros & Cons
Pros:
The unique angle that MTailor takes on custom tailoring provides a fresh take for the retail industry. As a consumer, I have never been exposed to smartphone application use in the pursuit of choosing the correct size online. It has always been a struggle for most online shoppers to find the right fit the first time. The hassle of returning clothes is a stressor. MTailor attempts to improve the online shopping experience of its customers with its innovative use of modern technology.
Affordability is always a factor. Compared to its competitors MTailor is the most affordable option for custom clothing. Formal wear should be a luxury that every individual gets to enjoy. MTailor is paving the way for custom-tailored, affordable garments.
MTailor did their research. A background in computer science is a good sign for tech-based fashion. MTailor mentions on their website that the two founders of the company are Stanford graduates with a background in computer science. It is reassuring to have this information when referring to the smartphone application they use to take customer measurements. Their education and background give their app credibility, not to mention the tests they did on the app and the reviews it has online.
The design and layout of MTailor's website is user-friendly. Everything one needs to know about MTailor is easily accessible online. The layout is simple and straight-forward. Although the company promises a perfect fit, they still over a 90-day perfect fit guarantee. If a customer decides before 90-days that he is not satisfied with the purchase, he can return the products.
Cons:
According to He Spoke Style, the two founders took their product to ABC's Shark Tank show and Miles Penn was deemed arrogant by Mark Cuban. This bit of bad press undermines the brand's intention. For a company that claims to be for the people, having an arrogant CEO does convey the same message the brand is trying to put out. It is important to have a spokesperson that is likable and relatable. If people dislike the CEO they will likely dislike the brand.
More attention to detail should be implemented into MTailors creative team. The photos that market the products are boring. The photos do not accurately display the quality and texture of each garment. The website is sterile. Other than the smartphone measuring app gimmick, what does the brand stand for "Working in men" fashion is more than just putting out a product? MTailor could focus more on the message they are trying to give off with their brand.
The pants line for MTailor does not make sense to me. They are primarily a formal wear custom tailor company. Why throw casual wear into the mix? And if they are keen on selling casual wear, why neglect casual shirts, hoodies, and jackets?
Expanding upon the brand? women's line could provide many benefits for MTailor. Women struggle with finding the right size arguably more than men do. The market for females is wide open. This app is too innovative and valuable to restrict it to mostly men's clothing. The versatile nature of women's fashion would greatly profit from this use of modern technology.
Buttercloth
Overview
Finally, a shirt brand that offers the comfort and softness of a T-shirt with the cut and style of a sophisticated casual dress shirt! Buttercloth is an apparel company that takes pride in the extraordinary softness of their shirts. The company took initiative to redefine casual business attire. Robert Herjovec, a popular businessman, investor and a host on ABC? Shark Tank, valged for the brand's quality and innovation. He elaborated on his decision to invest in Buttercloth by stating, "I've never seen a shirt like this built with long-fiber cotton and 6-way stretch. It's something you just have to feel to believe. And then when you wear it, you're a customer for life. That's why I backed Buttercloth." Their customers love their products. Buttercloth? website includes customer reviews. Their customer, Mike S commented, ?ost comfortable shirt I have ever bought. Fits great. Never disappointed.· He gave the brand five stars in his review as well. They have the following styles; long-sleeve, short-sleeved, shirt-jackets, IcyCotton, regular fit, tall fit and slim fit. The brand also sells face coverings. Looking for comfort but not compromising on style? Buttercloth is the right brand for you.
Price
$44 - $118
Highlight
Finally, a shirt brand that offers the comfort and softness of a T-shirt with the cut and style of a sophisticated casual dress shirt! Buttercloth is an apparel company that takes pride in the extraordinary softness of their shirts. The company took initiative to redefine casual business attire. Robert Herjovec, a popular businessman, investor and a host on ABC? Shark Tank, valged for the brand's quality and innovation. He elaborated on his decision to invest in Buttercloth by stating, "I've never seen a shirt like this built with long-fiber cotton and 6-way stretch. It's something you just have to feel to believe. And then when you wear it, you're a customer for life. That's why I backed Buttercloth." Their customers love their products. Buttercloth? website includes customer reviews. Their customer, Mike S commented, ?ost comfortable shirt I have ever bought. Fits great. Never disappointed.· He gave the brand five stars in his review as well. They have the following styles; long-sleeve, short-sleeved, shirt-jackets, IcyCotton, regular fit, tall fit and slim fit. The brand also sells face coverings. Looking for comfort but not compromising on style? Buttercloth is the right brand for you.
Danh Tran, the Vietnam born founder of Buttercloth, harnessed the spirit of the American Dream in bringing the business to life. He grew up working in his family? tailoring shop. By the mere age of ten, he was designing and sewing his own clothes. His family immigrated to California in 1994 and Danh? career in clothing really grew from there. Danh is a graduate of Otis College of Art and Design. Upon graduation he was recruited to work for a clothing company. He bounced around a few different companies until landing a job at Affliction Clothing where he was head designer for ten years. Dress shirts were always an issue for Danh. He hated the stiff nature of the garment. He set out to find a solution to the uncomfortable dress shirt and landed upon using a blend of 100% long fiber cotton and a unique manufacturing process. Danh had pioneered a new fabric name ?uttercloth·that was incredibly breathable and stretchy. The creator compliments the fabric with the saying, ?akes you look like a Friday night, but feel like a Sunday morning.· Once the fabric was engineered, Danh took the leap. He quit his job, sold his house and invested 401k into the Buttercloth company.
The brand? investors include well-known public figures such as Los Angeles Lakers star, Metta World Peace and ABC? Shark Tank host Robert Hervajec. In October of 2018, Shark Tank reached out to Mr. Tran and invited him to be featured on the popular television series to pitch his product. The Buttercloth founder made a $250,000 deal with investor Robert Herjavec on television. The investor was impressed by the ingenuity of the product. For interested parties, view a clip from the episode here.
How are Buttercloth shirts different than any other shirt? Buttercloth fabric is a one of a kind textile. It provides six-way stretch comfort, 100% Long Fiber Cotton, and wrinkle free convenience. The six-way stretch feature delivers maximum movement and comfort. Buttercloth compares their dress shirt comfort to T-shirt comfort. The benefit of the Long Fiber Cotton is that it? natural and sustainable. The use of this fabric allows buyers to be cool in the summer and warm in the winter. It? wrinkle-free nature supports an on-the-go lifestyle. Go straight from the plane into the meeting without ironing in between.
Pros & Cons
Pros:
Any time a company is backed by reputable business people or celebrities, it benefits the credibility of the brand. Buttercloth? name-drop worthy investors are definitely a perk for the shirt savvy business.
Danh Tran? story of success is inspiring and personable. Buttercloth's efforts to articulate the owner's beginnings, is both charming and reassuring to read. Most everyone can relate to a good American Dream story and Danh Tran gives his customer base a great story. When shopping under a specific brand factors like mission and belief system are considered by certain customers. The information provided about Tran on the website serves as a window into the company's values and work ethic.
Buttercloth has affordable merchandise considering what the shirts have to offer. Providing a breathable shirt that does not wrinkle and uses sustainable fabric is a high quality product. Compared to its competitors it's price range is lower.
The site offers a helpful size and fit chart with diagrams and measurements to refer to when purchasing items to ensure that customers buy the right size. Buttercloth is so confident in their buyer-satisfaction rate they offer a 100% satisfaction guarantee. If a customer is not totally pleased with their purchase, Buttercloth gives a refund.
Cons:
Buttercloth's product line is very small. Opening up the line to provide more items made from the same innovative fabric might increase sales. The innovative Buttercloth material seems like it would be a great fabric to make loungewear out of which could include bottoms and womens wear.
Customer service is very important to user satisfaction. Buttercloth's website provides a contact us link all the way at the bottom of the page. In order to provide easier access to a service helpline, the tab could be displayed more prominently on the website.
Creativity within a brand's direction is what sets companies apart from one another. After reviewing various different men's dress shirt company sites, Buttercloth's look and brand image has an almost identical advertising scheme. There is no quality to the advertising that makes Buttercloth? products visually stick out from its competitors.
Buttercloth is currently offering a sale. Despite the holiday season ending around the end of December, the sale will end eleven days prior to Christmas. The sale should extend through the holidays for those last minute holiday shoppers.